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Manager, Loyalty Growth, TH, Canada

2 months ago

Toronto, Ontario, Canada Restaurant Brands Full time

About Restaurant Brands International:

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

Description:

Reporting to the Senior Manager, Loyalty Growth, this position is responsible for supporting the growth of the Tim Rewards program - the second largest loyalty program in Canada. We are focused on continued growth of our member base by increasing the value Guests get from the program and deepening our relationship with them.

As a part of the Loyalty team, your role is to identify relevant insights about Tims Rewards members that will enable us to make decisions to improve our loyalty strategy moving forward. This will involve strategizing and supporting the execution of campaigns and partnerships to attract new members to the program. This role is a key position on the loyalty team (part of the marketing organization), but you will also work with stakeholders across the product, advanced analytics, digital analytics, operations and legal teams.

Responsibilities:

  • Translate consumer and Guest insights into campaign and partnership strategies that encourage participation in the Tims Rewards program.
  • Understand Tim Hortons's brand strategy and business needs to source best-in-class partnerships for the Tims Rewards program
  • Collaborate closely with internal teams, including product, and legal, to ensure seamless execution of campaigns and partnership initiatives
  • Collaborate with analytics team to design and conduct quantitative and qualitative analyses to gauge performance of growth initiatives
  • Create and provide clear data-driven presentations to deliver insights to leadership and key stakeholders
  • Be a subject matter expert in the field of customer loyalty programs, customer retention, and creative campaigns
  • Manage cross-functionally to ensure buy-in and support from other departments on loyalty initiatives

Skills & Qualifications:

  • Passion for the Tim Hortons brand and a strong desire to help our loyalty initiatives succeed
  • University degree in Business, Statistics, Computer Science or other related fields
  • Experience working on campaigns or projects that help grow customer loyalty, utilizing quantitative techniques to identify the best course of action
  • Ability to complete multiple projects simultaneously in a work environment that demands flexibility, adaptability, and ambiguity
  • Excellent written and verbal communication skills and an ability to communicate effectively and professionally with all levels of the organization
  • Self-motivated, self-starter displaying high initiative, willingness to learn, and ability to operate independently
  • Ability to prioritize effectively and meet tight deadlines in a fast-paced environment
  • Ability to function effectively in a team environment
  • Advanced Excel and PowerPoint skills
  • Prior experience using SQL queries to extract data is an asset

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

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