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Strategic Shopper Marketing Lead

1 month ago

Mississauga, Ontario, Canada Kellanova Full time

About the Role

We are seeking a highly skilled Strategic Shopper Marketing Lead to join our team at Kellanova. As a key member of our marketing team, you will play a critical role in driving business growth and brand success through effective shopper marketing strategies.

Job Overview

The Strategic Shopper Marketing Lead will be responsible for leading the development and execution of shopper marketing plans that drive sales, revenue, and market share growth. You will work closely with cross-functional teams, including Brand, eCommerce, and Customer teams, to understand business objectives and translate them into impactful shopper activations.

Main Responsibilities

  • Shopper Marketing Strategy: Develop and execute comprehensive shopper marketing strategies that align with business objectives and drive sales growth.
  • Partnering with Teams: Collaborate with Brand, eCommerce, and Customer teams to translate business objectives into high-impact shopper activations.
  • Operational Support: Lead key operational vendor relationships to ensure continuous improvement in execution and process efficiencies.
  • Leadership and Coaching: Oversee one direct report, providing performance management and formal and informal talent development.
  • Capability Development: Support the development and delivery of annual Marketing learning and development programs.

Requirements and Qualifications

To be successful in this role, you will need:

  • Post-secondary education in Business, Marketing, or a related field.
  • Strong knowledge of CPG food-relevant shopper/retail environments.
  • In-depth experience with shopper marketing and omni-channel planning; Brand management or related agency-side experience is an asset.
  • Excellent interpersonal, communication, leadership, and people management skills.
  • Strong analytical skills, with familiarity with Nielsen consumption and key Marketing metrics an asset.
  • Previous financial experience, including P&L understanding and budget management.
  • Ability to handle ambiguity, multi-task, and work effectively under pressure, sometimes managing conflicting priorities from multiple sources at any given time.

What We Offer

Kellanova offers a comprehensive compensation package, including a competitive salary range of $120,000 - $150,000 per annum, plus benefits, bonuses, and opportunities for professional growth and development. Our company culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.

About Kellanova

Kellanova is a snacks-led powerhouse, driven by our vision to be the world's best-performing snacks company. We unleash the full potential of our differentiated brands and passionate people, empowering them to challenge the status quo, achieve results, and win together.