Shopper Marketing Strategist

10 hours ago

Mississauga, Ontario, Canada Brand Momentum Full time

**Job Summary**

We are seeking a skilled and experienced Shopper Marketing Strategist to join our team at Brand Momentum. As a key member of our Sales, Marketing, and Retail agency, you will be responsible for developing and executing high-impact shopper marketing strategies that drive measurable growth for our clients' brands.

**Key Responsibilities**

  • Serve as the primary point of contact for client accounts, providing expertise in Retail Media Networks (RMNs) and Retailer Agnostic Media Platforms (RAMPs).
  • Proactively identify growth opportunities for clients and propose strategies to enhance brand presence and sales within retail platforms.

**Strategic Planning & Execution**

  • Lead the development of shopper marketing plans that leverage RMN and RAMP capabilities, aligning campaigns with brand strategies, consumer insights, and shopper behaviors.
  • Oversee the execution of digital campaigns within retailer ecosystems, including budgeting, targeting, optimization, and reporting.
  • Work closely with retailers to ensure campaign activation aligns with their platform capabilities, and drive high-quality ad placements.

**Analytics & Reporting**

  • Track and analyze campaign performance metrics, providing actionable insights and data-driven recommendations to optimize client ROI.
  • Create and present detailed performance reports for clients, highlighting key insights, KPIs, and areas for improvement.

**Qualifications & Requirements**

  • Bachelor's degree in Marketing, Business, Advertising, or related field.
  • 3+ years of experience in shopper marketing, digital media, or account management, preferably within the CPG or retail industries.
  • Expertise in working with RMNs and RAMPs, with a strong understanding of their advertising products, capabilities, and best practices.
  • Demonstrated success in managing and executing end-to-end shopper marketing campaigns.
  • Strong analytical skills with experience in campaign performance measurement, optimization, and reporting.
  • Excellent communication and interpersonal skills, with the ability to build and manage client relationships effectively.
  • Highly organized, with a proactive approach to managing multiple projects and deadlines.

**About Us**

Brand Momentum is a leading Sales, Marketing, and Retail agency headquartered in Toronto and Montreal. We foster authentic and enduring human connections across the nation.

**Salary Range**

$80,000 - $110,000 per year, depending on experience and qualifications.

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