Digital Marketing Strategist

2 days ago

Mississauga, Ontario, Canada Maple Leaf Foods Inc. Full time

About Us: Maple Leaf Foods Inc. is a leading food company committed to raising the good in food through better nutrition, safer food, and environmental sustainability efforts.

Job Summary: We are seeking a Digital Marketing Strategist - Omni Channel Lead to join our team. This role will be responsible for executing fully integrated shopper and digital campaigns, supporting market share growth, and achieving profitable sales for our brands.

Key Responsibilities:

  • Omnichannel Strategy: Support the holistic omnichannel shopper strategy, enhancing our brand presence and driving purchase intent across all platforms, including retail media and e-commerce.
  • Marketing Effectiveness: Oversee shopper marketing effectiveness, ensuring seamless communication from print to digital mediums and field execution.
  • Media Strategy Execution: Lead media strategies that elevate brand presence and stimulate purchase intent across key regional retailers.
  • Program Execution: Lead execution of shopper marketing programs (both national and ASPs) that balance brand authenticity with customer strategies, and conduct post-mortems to optimize future initiatives.
  • Budget Management: Manage ongoing planning and budget to ensure timely spending with optimized ROI.
  • Supplier Relationship Management: Maintain relationships with external suppliers to develop in-store displays and manage inventory of all point-of-sale materials.
  • Analytics and Insights: Utilize brand analytics and measurement tools (Nielsen, shipments, communications KPIs) to gather insights and drive recommendations for future brand initiatives, including campaign post-mortems.

Requirements:

  • Experience: 1-2+ years in Brand Marketing role, or related agency experience in marketing and/or shopper marketing.
  • Digital Marketing: Experience in digital marketing, including social media, eCommerce, paid search & display advertising.
  • Education: Post-secondary education.
  • Creativity and Business Judgment: Proven creativity coupled with sound business judgment and an entrepreneurial spirit.
  • Communication and Relationships: Outstanding communication (written & oral) and proven ability to build productive internal and external relationships.
  • Project Management: Exceptional project management skills and highly detailed oriented.
  • Data Analysis: Ability to understand and interpret data to build insights.

What We Offer:

  • Hybrid Work Model: A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance.

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