Omnichannel Marketing Strategist
2 days ago
A high-performing Omnichannel Marketing Strategist is required to join the Shopper & Digital Marketing team at Maple Leaf Foods Inc. As a key member of this team, you will play a crucial role in executing fully integrated shopper and digital campaigns that drive market share growth and achieve profitable sales for our brands.
About the Role
This exciting opportunity involves supporting integrated marketing programs across key customers in both Canada and the US. You will lead some regional key account programs and build strong relationships with multiple marketing and customer development teams, external agencies, and retail partners in both countries.
Responsibilities
As an Omnichannel Marketing Strategist, your primary responsibilities include:
• Developing and implementing holistic omnichannel shopper strategies that enhance our brand presence and drive purchase intent across all platforms, including retail media and e-commerce.
• Overseeing shopper marketing effectiveness by ensuring seamless communication from print to digital mediums and field execution.
• Leading media strategies that elevate brand presence and stimulate purchase intent across key regional retailers.
• Collaborating with Category Marketing teams to understand category needs and deliver plans that meet these requirements.
• Creating innovative promotions in collaboration with agency teams, ensuring alignment with all key internal and external stakeholders.
• Executing shopper marketing programs (both national and ASPs) that balance brand authenticity with customer strategies and conducting post-mortems to optimize future initiatives.
• Managing ongoing planning and budget to ensure timely spending with optimized ROI.
• Maintaining relationships with external suppliers to develop in-store displays and manage inventory of all point-of-sale materials.
• Utilizing brand analytics and measurement tools (Nielsen, shipments, communications KPIs) to gather insights and drive recommendations for future brand initiatives, including campaign post-mortems.
Requirements
To be successful in this role, you must possess the following skills and qualifications:
• 1-2+ years of experience in Brand Marketing or related agency experience in marketing and/or shopper marketing.
• Experience in digital marketing, including social media, eCommerce, paid search & display advertising.
• A passion for brands, communication, strategy, consumer insights, and storytelling.
• Post-secondary education.
• Proven creativity coupled with sound business judgment and an entrepreneurial spirit.
• Outstanding communication (written & oral).
• Proven ability to build productive internal and external relationships.
• Exceptional project management skills and highly detailed oriented.
• Appetite for continuous learning.
• Ability to understand and interpret data to build insights.
What We Offer
At Maple Leaf Foods Inc., we offer a competitive salary of $80,000 - $110,000 per year, depending on experience. Our benefits package includes comprehensive health and wellness benefits, a defined contribution pension plan, learning and development opportunities, tuition reimbursement, and up to two paid days annually to volunteer at a cause of your choice.
About Us
We are a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food, and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. Join us on the journey.
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