Marketing Operations Manager, Omnichannel Retail Strategy
2 days ago
PepsiCo Deutschland GmbH is seeking a highly skilled Marketing Operations Manager, Omnichannel Retail Strategy to join our team. As an Associate Manager in Shopper Marketing, you will play a key role in driving growth by executing our holistic omnichannel shopper strategy across strategic LF & SF customers for both Quaker & Frito portfolios.
About the Role:
As a Marketing Operations Manager, you will be responsible for leading the execution of retail media & e-grocery strategy for strategic retail partners. You will also partner with Insights & Global DX to develop a holistic shopper learning agenda and wire and collaborate with the US and Global Shopper/DX teams to ensure shared best practices, resources, and expertise on programming, tools, and strategy. Additionally, you will support marketing integration in JBP process (Discovery, Big Bets, Growth Summits).
Key Responsibilities:
- Support Holistic Omnichannel Shopper Strategy across strategic LF/SF customers for both Quaker & Frito portfolios.
- Lead execution of Retail Media & Egrocery Strategy for strategic retail partners.
- Partner with Insights & Global DX to develop a holistic shopper learning agenda.
- Wire and collaborate with the US and Global Shopper/DX teams to ensure shared best practices, resources, and expertise on programing, tools, and strategy.
- Support marketing integration in JBP process (Discovery, Big Bets, Growth Summits).
Requirements:
- 2+ years of marketing experience.
- Demonstrated ability to build growth plans through superior consumer marketing.
- Forward Thinking - Develops and collaboratively links key strategies and priorities to drive growth.
- Results - Develops and advocates for creative ideas, concepts, and approaches that deliver quality results with urgency.
- Collaboration - Brings different groups together to identify and align around common goals and gain commitment to deliver superior results that could not be achieved alone.
What We Offer:
- Competitive compensation: €80,000 - €110,000 per year, based on qualifications and experience.
- Comprehensive benefits package, including health insurance, retirement plan, and paid time off.
- Dynamic and inclusive culture that promotes diversity, equity, and inclusion.
- Opportunities for professional growth and development.
- Collaborative and supportive team environment.
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