Marketing Director, Omnichannel Experience
1 week ago
At Kellanova, we're committed to unleashing the full potential of our iconic brands and passionate people.
About the RoleWe're seeking a seasoned Senior Manager, Shopper Marketing to join our team in Mississauga. As a hybrid role, you'll contribute to strategy development, budget management, and enhanced consumer engagement.
Key Responsibilities- Partner with Brand, eCommerce, and Customer teams to translate business objectives into high-impact shopper activations.
- Optimize in-store POS and merchandising materials, overseeing retail team website ordering portal and managing POS inventories.
- Lead post-analyses of tentpole and customer programs, socializing key findings with stakeholders.
- Oversee one direct report, including performance management and talent development.
- A Post Secondary education in Business, Marketing, or a related field.
- Strong knowledge of CPG food-relevant shopper/retail environments.
- In-depth experience with shopper marketing and omni-channel planning.
- Excellent interpersonal, communication, leadership, and people management skills.
- Strong analytical skills, familiarity with Nielsen consumption and key Marketing metrics is an asset.
We're driven by our vision to be the world's best-performing snacks-led powerhouse. Our portfolio includes Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.
We prioritize Equity, Diversity, and Inclusion (ED&I), creating a culture of belonging where all employees have a place at the table and are inspired to share their passion and ideas.
Salary$123,000 - $143,000 per year, depending on experience.
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