Strategic Retail Marketing Specialist
1 week ago
Brand Momentum is seeking a highly skilled Strategic Retail Marketing Specialist to join our team in this dynamic role. As a key member of our shopper marketing team, you will be responsible for developing and executing high-impact retail marketing strategies that drive measurable growth for our clients' brands.
Key Responsibilities:- Develop and execute shopper marketing plans that leverage Retail Media Networks (RMNs) and Retailer Agnostic Media Platforms (RAMPs), aligning campaigns with brand strategies, consumer insights, and shopper behaviors.
- Serve as the primary point of contact for client accounts, providing expertise in RMN and RAMP capabilities.
- Proactively identify growth opportunities for clients and propose strategies to enhance brand presence and sales within retail platforms.
- Bachelor's degree in Marketing, Business, Advertising, or related field.
- 3+ years of experience in shopper marketing, digital media, or account management, preferably within the CPG or retail industries.
- Expertise in working with RMNs and RAMPs, with a strong understanding of their advertising products, capabilities, and best practices.
- Demonstrated success in managing and executing end-to-end shopper marketing campaigns.
- Strong analytical skills with experience in campaign performance measurement, optimization, and reporting.
- Excellent communication and interpersonal skills, with the ability to build and manage client relationships effectively.
As a Strategic Retail Marketing Specialist at Brand Momentum, you can expect a competitive salary range of $85,000 - $110,000 per year, depending on your level of experience and qualifications. Additionally, we offer a comprehensive benefits package, including medical and dental insurance, retirement savings plan, and paid time off.
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