Coordinator, Social Media and Pr

2 weeks ago

Montroyal, Canada Groupe Dynamite Inc. Full time

Overview:
Groupe Dynamite Inc. (GDI) is a Montréal-based, privately held house of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

**Job Summary**:
Dynamite is looking for an organized and driven Social Media & PR Coordinator to join our Marketing team, reporting directly to the Social Media Team Lead. The Social Media & PR Coordinator will act as the frontline voice of the brand by interacting with customers in real time across all social channels. If you are passionate about all aspects of social media marketing, PR and influencer marketing, creative and analytical responsibilities, we want to hear from you

**Main Responsibilities**:
Social Media Marketing:

- Support the development and execution of social media strategies for platforms such as Instagram, TikTok, Pinterest, and Facebook;
- Schedule, publish, and monitor content across all social channels, ensuring brand consistency and audience engagement;
- Engage with the community by responding to comments, DMs, and fostering brand conversations.

Content Creation:

- Support the team as needed during content shoots to capture social-first assets on set, including shooting and editing, ensuring it aligns with campaign direction and brand identity;
- Create content briefs for all shoots and projects, securing approval from leadership and cross-functional partners to maintain consistent brand alignment.

Analytics & Trend Research:

- Stay on the pulse of emerging social media trends, platform updates, content creators, industry trends, and pop culture trends that are relevant for the brand’s customers;
- Monitor competitor activity and social media best practices to maintain a competitive edge;
- Analyze social media performance using tools such as GA4, Instagram Insights, Dash Hudson, Creator IQ, and other analytics platforms;
- Contribute to delivering weekly, monthly, and quarterly social media reporting providing key metrics and learnings compared to the brand's social media targets.

Influencer Marketing Responsibilities:

- Support influencer campaigns by coordinating product orders, preparing PR mailers, and managing shipping logistics for influencer partnerships;
- Assist with influencer outreach, identifying and researching potential influencers that align with brand values and campaign goals;
- Coordinate influencer agreements and ensure timely delivery of products for brand collaborations and content creation;
- Track influencer content performance, compiling reports to measure the success of influencer initiatives;
- Conduct competitive research, staying on top of industry trends and identifying new opportunities to expand the brand's influencer network.

**Qualifications**:

- Bachelor’s degree in Marketing, Advertising, Communications, or related field;
- Minimum of one (1) year of work experience in social media marketing, preferably in a retail environment with a proven track record of delivering compelling content and a significant increase in traffic, sales & engagement;
- Bilingual: excellent written and verbal communication skills in both French and English;
- Experience in fashion would be an asset;
- Excellent knowledge of social media channels (Instagram, TikTok, Facebook, Pinterest, YouTube);
- Experience in social marketing principles and strategies;
- Editing skills for Instagram Reels and TikTok videos is required;
- Experience in content writing (i.e., social media captions, blog, etc.);
- Basic knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) is an asset;
- Knowledge of Google Analytics is an asset;
- Experience or a passion for photography & videography (iPhone, film, digital) is an asset.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

- A comprehensive compensation package that includes performance-driven bonuses;
- A group retirement savings program with employer matching;
- Flexible group insurance with personalized coverage that meets your needs;
- An employee discount at Garage and Dynamite;
- Exclusive private sample sales;
- A flexible vacation policy;
- And more

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

**Our promise**
No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

LI-NR1

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