Team Lead, Social Media

3 months ago

Montroyal, Canada Groupe Dynamite Inc. Full time

**TEAM LEAD, SOCIAL MEDIA**

Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, Garage and Dynamite. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975.

Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for their entrepreneurial spirit.

**Job Summary**:
Reporting to the Sr. Manager, Brand Marketing for Dynamite, the Social Media Team Lead acts as the frontline voice for the brand, by creating social media content that supports the brand’s campaigns and product launches. Passionate about pop culture, fashion and social media, this individual will drive follower growth and engagement through the daily creation of innovative, on-trend content

**Responsibilities**:

- Develop an innovative social media strategy and content plans for all platforms (Instagram, TikTok, Pinterest, Threads and Facebook) to drive traffic to the website, increase engagement, and build brand awareness;
- Oversee all video and photo content creation for social media including performing photography, videography and video editing. Oversee the planning of all social dedicated photoshoots including art direction and execution. Possible participation in campaign photoshoots;
- Oversee development and planning of all brand-owned social media channels. Create and oversee all content briefs for cross-functional departments. Plan daily and seasonal calendars that align with 360 marketing initiatives. Oversee all social media content & present to cross-functional partners for approval;
- Prepare weekly, monthly and yearly social media reporting and performance monitoring. Leverage native social media insights and Google Analytics to report on all social media metrics. Analyze results to optimize strategies with key learnings. Contribute to monthly and quarterly post-mortem reporting;
- Work with cross-functional teams (E-commerce, Merchandise, Styling, PR, Creative, Paid Media) to ensure brand alignment, plan upcoming business needs and share information with the rest of the social media team;
- Manage social media communities daily via feed and DMs, and expand the community management strategies. Communicate any community feedback and key learnings with cross-functional teams; Some off-hour community management is required;
- Stay on the pulse of emerging social media trends, platform updates, content creators, industry trends and pop culture trends that are relevant for the brand’s customers;
- Schedule and post content onto social media channels. Some off-hour posting is required;
- Manage the social media team (Social Media Sr. Specialist & Social Media Coordinator);
- Oversee the social media budget and develop relationships with external partners while exploring business opportunities.

**Qualifications**:

- University degree in Marketing, Communications or related field;
- At least 3-4 years of related work experience;
- Experience with social media publishing and reporting platforms;
- Experience with photography, video editing is a requirement;
- Excellent knowledge of Microsoft Office, Google Analytics and Google Suite;
- Strong written and verbal communication skills in English and French;
- Excellent project management skills, organizational skills and detail oriented;
- Strong ability to multitask;
- Work well with little supervision.
- Available to travel, if required
- Available to work in hybrid work environment, 3 days in the office, 2 days at home

**To be a great fit, you must**
- Thrive in the face of change with a strong sense of urgency;
- Challenge the status quo by contributing impactful and innovative ideas and solutions;
- Be both creative and business savvy
- Build partnerships and prioritize collaboration;
- Be proactive and exceed expected results.

Over and above a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalised coverage that meets your needs, you will be at the forefront of a growing organisation that understands the importance of investing in people.

You and your family can enjoy our employee discount at Garage and Dynamite, private sample sales throughout the year and many other exciting perks, including a very flexible vacation program.

**Our promise**

No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.

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