Specialist, Social Media and Content

3 months ago

Montroyal, Canada Groupe Marcelle Full time

Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.
At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in the world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.
Join a company with more than 300 employees in the cosmetics field and play a key role in the organization.
Groupe Marcelle is currently looking for a Specialist, Social Media and Content for a permanent full-time position.
Reporting to the Senior Specialist, Social Media and Content, the Specialist, Social Media and Content will be responsible for developing and implementing communications and social media strategies for Groupe Marcelle's various brands: Watier, Marcelle, Annabelle and CW Beggs and Sons, on all platforms (Instagram, Facebook, TikTok and LinkedIn).
WORK ENVIRONMENT
- Workplace: 5600, Côte-de-Liesse Road, Montreal, Quebec in hybrid mode (three times a week at the office).
- Growing company.
- A dynamic team of professionals.
- Benefits: Competitive base salary and generous benefits package (including flexible hours, medical and dental insurance, pension plan, bonus and holiday vacation).
- Employee discounts on all Marcelle Group products.

YOUR RESPONSIBILITIES WILL BE
- Social Media Strategy: Develop and implement social media strategies for each brand to increase visibility, engagement and conversions, in collaboration with the Senior Specialist.
- Content Creation: Design original and engaging content, including images, videos, text and visuals, in harmony with each brand's distinct aesthetic and voice. Create Reels, TikTok, behind-the-scenes content and more. Copywriting in French and English.
- Account Management: Oversee and maintain social accounts (Facebook, Instagram, Tiktok, etc.) for each brand, ensuring a regular and relevant presence.
- Monitoring and Analysis: Constantly monitor social media trends, online comments and conversations, and analyze performance for continuous improvement. Track KPIs and other analysis metrics.
- Internal Collaboration: Work closely with marketing, creative and sales teams to align social media objectives with overall corporate strategy.
- Calendar Planning: Develop editorial calendars, plan publications/captions and promotional campaigns to maximize impact. This, with the help of a social media coordinator.
- Community Engagement: Respond to comments, direct messages and mentions, and foster positive interaction with the online community. Manage each brand's community to increase engagement and interaction. Integration of UGC content.

WE WOULD LIKE TO MEET YOU IF YOU HAVE
- Bachelor's degree in communications, marketing, journalism or related field.
- Minimum 3 to 5 years experience in social media management and content creation.
- Good writing skills and developed sense of aesthetics.
- Excellent knowledge of social media and performance measurement tools.
- Good knowledge of the beauty and retail industries.
- Good understanding of marketing and communications issues.
- Photography, video and editing skills (an asset).

AND IF YOU ARE
- Bilingual in both spoken and written French and English, as you will be creating content for the Canadian public in both French and English.
- Team player.
- Creative - curious and on the lookout for trends.
- Rigorous and organized - able to manage several projects at once.
- Autonomous, agile, and flexible - able to manage emergencies and plan priorities.
- Able to keep an overview and 360° campaign perspective.

The task and responsibilities listed above are summaries and indicatives.
If you're interested in this challenge, we invite you to send us your CV and a link to your portfolio or a PDF via this posting site.
TO APPLY
DIVERSITY AND INCLUSION
Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.
The use of the masculine gender in this document refers to both men and women.

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