Brand Manager, Development and Portfolio Strategy

5 months ago


Montroyal, Canada Groupe Marcelle Full time

Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.

At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in the world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.

Join a company with more than 300 employees in the cosmetics field and play a key role in the organization.

Groupe Marcelle is currently looking for a Brand Manager, development and portfolio strategy - Watier for a permanent full-time position.

WORK ENVIRONMENT
- Workplace: 5600, Côte-de-Liesse Road, Montreal, Quebec in hybrid mode (minimum twice a week at the office).
- Growing company.
- A dynamic team of professionals.
- Benefits: Competitive base salary and generous benefits package (including flexible hours, medical and dental insurance, pension plan, bonus and holiday vacation).
- Employee discounts on all Marcelle Group products.

YOUR RESPONSIBILITIES WILL BE
- Work with innovation and R&D teams on seasonal and promotional launches, considering market trends and consumer needs while building a balanced and profitable brand portfolio.
- Develop sound business plans that will deliver incremental brand profits.
- Determine pricing, margins, distribution strategy, sales forecasts, discontinuations, exit strategy, etc.
- Have an in-depth understanding of the portfolio and make recommendations to improve the offering.
- Work closely with sales, purchasing, logistics, marketing, and finance departments to develop and execute marketing plans on time and on budget.
- Closely monitor the competition, analyze the market, and track trends to identify opportunities and ensure continued brand growth.
- In collaboration with cross-functional teams, inform 360 plans to support launches and promotional executions, including displays, POP, media plan, PR, social media content, website, newsletters, etc.
- Work closely with merchandising and category management on distribution strategy.
- Create promotions and campaigns that are relevant to the brand and will help strengthen the core business.

WE WOULD LIKE TO MEET YOU IF YOU HAVE
- Bachelor's degree in communications and/or marketing or other related field.
- Minimum 5 years experience in marketing and communications, ideally in cosmetics or other related fields in the consumer goods industry.
- Knowledge of the Canadian cosmetics market, drugstore retailers and/or global trends.
- Strong ability to analyze and synthesize data to provide clear direction for brand innovation and launches.
- Experience in market data analysis (e.g., Nielsen) and sales analysis tools.
- Good knowledge of Microsoft Office suite (Word, Excel, PowerPoint).
- Ability to interpret financial data (P&L, pricing analysis, etc.).
- Knowledge of Canadian media, social networks, and new media.

AND IF YOU ARE
- Bilingual, both spoken and written, in French and English, as you will be working with different players across Canada.
- Passionate about cosmetics and skin care.
- Curious, daring, positive and collaborative.
- Organized, autonomous and able to take initiative.
- Able to manage multiple priorities and tight deadlines.
- Agile and flexible.

The task and responsibilities listed above are summaries and indicatives.

TO APPLY

DIVERSITY AND INCLUSION

Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.

The use of the masculine gender in this document refers to both men and women.



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