Team Lead, Social Media

6 months ago

Montroyal, Canada Groupe Dynamite Inc. Full time

**Team Lead, Social Media**

**Job Summary**:
Reporting to the Sr. Manager, Social Media & Influencers for Dynamite, the Social Media Team Lead acts as the frontline voice for the brand, by creating social media content that supports the brand’s campaigns and product launches. Passionate about pop culture, fashion and social media, this individual will drive follower growth and engagement through the daily creation of innovative, on-trend content.
- Develop an innovative social media strategy and content plans for all platforms (Instagram, Tiktok, Pinterest, Threads, Facebook and Youtube) to drive traffic to the website, increase engagement, and build brand awareness;
- Oversee all video and photos content creation for social media including performing photography, videography and video editing. Plan all social dedicated photoshoots and be responsible for art direction and execution. Participate in campaign photohshoots;
- Oversee development and planning of all brand-owned social media channels. Create and manage all content briefs for cross-functional departments. Plan daily and seasonal calendars that aligns with 360 marketing initiatives;
- Schedule and post content onto social media channels. Some off-hours posting is required;
- Work with cross-functional teams (E-commerce, Merchandise, Styling, PR, Creative, Paid Media) to ensure brand alignment, plan upcoming business needs and share information with the rest of the social media team;
- Prepare weekly, monthly and yearly social media reporting and performance monitoring. Leveraging native social media insights and Google Analytics to report on all social media metrics. Analyzing results to optimize strategies with key learnings. Contribute to quarterly post mortem reporting;
- Manage social media communities daily via feed and DM’s and expand the community management strategies. Communicate any community feedback and key learnings with cross-functional teams;
- Stay on the pulse of emerging social media trends, platform updates, content creators, industry trends and pop culture trends that are relevant for the brand’s customers;
- Coordinate contests and other initiatives across the brand’s social media channels;
- Oversee the the social media team (Social Media Coordinator);
- Oversee the social media budget and develop relationships with external partners while exploring business opportunities;

**To qualify for this role, you must have...**
- University degree in Marketing, Communications or related field;
- At least 3-4 years of related work experience;
- Experience with social media publishing and reporting platforms;
- Experience with photography, video editing is a requirement;
- Excellent knowledge of Microsoft Office, Google Analytics and Google Suite;
- Strong written and verbal communication skills in English and French;
- Excellent project management skills, organizational skills and detail oriented;
- Strong ability to multitask;
- Work well with little supervision.
- Available to travel, if required
- Available to work in hybrid work environment, 3 days in the office, 2 days at home

**To be a great fit, you must...**
- Thrive in the face of change with a strong sense of urgency;
- Challenge the status quo by contributing impactful and innovative ideas and solutions;
- Be both creative and business savvy
- Build partnerships and prioritize collaboration;
- Be proactive and exceed expected results.

**On our side...**

We are a global fashion retailer with the Garage and Dynamite brands at the heart of our success. With close to 400 stores in Canada and the U.S., and more than 6,000 people, we have been making our mark on fashion retail since 1975.

Our core strength is rooted in a solid understanding of our customers, while our brands continue to stand out thanks to our passionate teams who embody our values. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for an entrepreneurial spirit.

**What’s in it for you...**

We proudly offer you a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalized coverage that meets your needs.

As a member of our team, you’ll also enjoy our employee discount at Garage and Dynamite stores, private sample sales throughout the year and many other exciting perks, including unlimited vacation.

**Our promise**

We are committed to employment equity.

**Next steps...**

We will only call those who have been retained for an interview.

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