Marketing Manager

6 months ago

Montroyal, Canada Le FouFou Full time

**Position**: Marketing Manager, Le Fou Fou Montreal

**Reporting to**: General Manager, President of Operations - MTB Collective.

**Overview**:
If this describes you, contact us today to join us on this unforgettable journey

**Culture**

Our team is focused on creating magical guest experiences in an environment of positivity, equity, responsibility, and fun. We believe in an open work environment where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world and the pursuit of happiness and professional fulfillment.

We do not discriminate on the basis of age, disability, gender, race, belief system, sex, sexual orientation, marriage and civil partnership, or pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other.

**Key Responsibilities**
- Create Pre-Opening marketing templates and collateral.
- Set up digital and social media channels in coordination with the technology team, local PR agency, management team.
- Develop launch PR plan and activation strategy.
- Collaborate and execute digital marketing activities including social media - organic and paid (including paid social and PPC), and influencer programming.
- Coordinate all marketing, PR, social, and on-property activations, and events with MTB Collective and the local PR agency identified for the project.
- Update all events and activation content on the Le Fou Fou.
- Develop a solid and ongoing relationship with the vendors to amplify all social media posts and to participate meaningfully with marketing and social media initiatives and posts.
- Manage and coordinate vendor digital platform alignment and community digital platforms.
- Execute Food Hall-specific consumer offers/promotions on the LFF digital platforms.
- Execute Food Hall-specific promotions/offers with the online delivery partner (Uber Eats)
- Collaborate with the Royalmount marketing team on broader activations and promotions.
- Lead grassroots local marketing efforts.
- Forge local partnerships, i.e., relevant festivals, BID events, Convention activities, and local tourist-focused businesses - hotels, cruise/ferries, tour operators, etc.
- Explore local advertising opportunities.
- Coordinate and update the LFF paid advertising program and ensure the maintenance of the digital assets.

**Activations**
- Execute weekly/monthly programming to drive revenue and activations within the food hall
- Coordinate the efforts of the local PR firm to amplify on-property events and activations
- Liaison with all third-party activations - cultural, sponsors, entertainers, etc.
- Conceive programming - including outreach, negotiate with vendors and entertainers, and book engagements for le Fou Fou

**Asset Capture**
- Capture social media content and direct third-party photo shoots.
- Develop promotions on social media.
- Work with the team on consumer-facing promotions.
- Blend local activation and events calendar with broader Royalmount objectives.
- Work with the chosen graphic designer to execute signage, artwork, and physical consumer messaging for Le Fou Fou.

**Competitor Research & Tracking**
- Develop and update consumer segmentation for the location and create targeted marketing programs to drive trial and footfall.
- Set and track KPIs and capture them in monthly performance reports on marketing activities - footfall, social performance, influencer, paid and in-house advertising, app use, top vendors, consumer offers, etc.
- Optimizing performance on an ongoing basis using data tools
- Develop local customer insight through surveys and word-of-mouth.
- Deliver all marketing efforts within established budgets.

**Skills and Experience**
- Proven working experience in digital advertising, social media and traditional marketing channels.
- Demonstrable experience managing large scale events and activations
- Highly creative with experience in identifying target audiences and devising programs that drive footfall and revenue
- Strong analytical skills and data-driven thinking
- Strong communication and writing skills
- Ability to capture content that is social-media-worthy
- Recognizes achievements that support team success

**General Requirements**
- 21+ years of age
- Possession of or the ability to possess all required work cards
- Proof of eligibility to work in Canada
- Serve Safe Certified
- High School Diploma required. Bachelor’s degree preferred

**Technical Knowledge**
- Minimum Years of Experience: 5+ Years of relevant professional experience demonstrating progressive career growth
- Proficient in Windows MS Office, Gmail
- Knowledge of regional and local laws as it applies to spam laws, marketing requirements, dual language requirements, etc

**Physical Demand

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