Social Media Specialist

7 months ago

Montroyal, Canada DAVIDsTEA Full time

**Love your job**

Are you looking for an exciting new opportunity?

DAVIDsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 18 Canadian retail stores. Based in Montreal, we focus on innovative flavours, wellness-driven ingredients, and organic tea. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees

**About the role**

We are looking for a Social Media Specialist to join our team

Sounds like you? Keep reading

**Responsibilities**:

- Develop, maintain and implement social media calendar for all DAVIDsTEA platforms.
- Plan, develop and publish original content (images, video and text) for DAVIDsTEA’s social media channels on a daily basis. Create captivating conversational content with an emphasis on product storytelling and educational content.
- Grow the presence of DAVIDsTEA across social media platforms by expanding social post reach, attracting new followers and consistently engaging current followers.
- Lead day-to-day outreach on social media properties, monitoring ongoing conversations and responding to consumer inquiries about the DAVIDsTEA brand and our products.
- Measure and report on the impact of social media outreach on DAVIDsTEA business objectives.
- Support DAVIDsTEA Field Marketing & Media Relations team with influencer strategy by nurturing relationships with key talent and experts in the social space through contests, unique content opportunities and other social tie-ins.
- Manage and support all partnerships while managing legal inquiries.
- Lead all aspects of the earned media lifecycle, from creative briefs to social asset creation to QA to analysis.
- Coordinate with paid media team to create assets and boost overall traffic with content integration and synergy.
- Collaborate with internal marketing team to ensure full campaign integration across all consumer touch points, including social media platforms, for seasonal launches, special promotions, contests and events.
- Coordinate with Field and Brand Marketing team members on geo-targeted social media posts and campaigns.

So are YOU our next Social Media Specialist?

**Requirements**:

- 3-5 years of experience in social media marketing.
- Undergraduate degree in marketing, advertising or communications or an equivalent combination of related education.
- Excellent verbal and written communication skills.
- Extensive knowledge and experience with major social media platforms: Facebook, X, Instagram, TikTok, LinkedIn, Pinterest, Google.
- Flexibility to manage on-demand and real-time nature of social media.
- Passionate about Social Media marketing.
- Positive and motivated self-starter who enjoy working in a fast-paced environment.
- Creative in thinking and interest in developing new ideas.
- Strong team spirit.
- Have an eye for detail and the ability to juggle multiple projects on tight deadlines.

Sound good? Then join us in our mission of making the world smile— one cup at a time.
- _______________________

**Poste**: Spécialiste des réseaux sociaux

**Aimez votre emploi**

Êtes-vous à la recherche d'une nouvelle opportunité excitante?

Nous sommes un détaillant chef de file et un grossiste en pleine croissance de thé en feuilles de spécialité offrant une sélection de mélanges signature, de thés d’origine unique et de cadeaux et accessoires liés au thé vendus par l’entremise de notre plateforme de commerce en ligne et de 18 boutiques au Canada. Établis à Montréal, nous privilégions des saveurs innovatrices, des ingrédients mieux-être et des thés biologiques. Nous rendons le thé tendance et amusant, et nous sommes fiers d’offrir à la fois le meilleur service possible à nos clients et un environnement de travail positif à nos employés

**Aperçu du rôle**

Nous sommes à la recherche d’un Spécialiste des réseaux sociaux pour rejoindre notre équipe

Cela vous ressemble? Continuez de lire

**Responsabilités**:

- Développer, maintenir et mettre en œuvre le calendrier de réseaux sociaux pour toutes les plateformes DAVIDsTEA.
- Planifier, développer et publier quotidiennement du contenu original (images, vidéo et texte) pour les réseaux sociaux de DAVIDsTEA. Créez un contenu conversationnel captivant en mettant l’accent sur la narration des produits et le contenu éducatif.
- Accroître la présence des Thés DAVIDsTEA sur les plateformes de réseaux sociaux en élargissant la portée des publications sociales, en attirant de nouveaux abonnés et en engageant constamment les abonnés actuels.
- Diriger la sensibilisation quotidienne sur les propriétés des réseaux sociaux, en surveillant les conversations en cours et en répondant aux demandes des consommateurs concernant la marque

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