Marketing Director, Global Brand Strategy

4 days ago


Vancouver, British Columbia, Canada Great Canadian Railtour Company Ltd Full time
Job Description:

The Senior Director, Brand and Marketing oversees the global marketing strategy and brand portfolio across consumer advertising, digital channels, and trade channel distribution network.

Key Responsibilities:
  • Lead integrated marketing campaigns aligned with business goals
  • Oversight of brand architecture and its articulation across all internal and external touchpoints
  • Collaborate with Senior Leaders to deliver plans tailored to specific market & channel nuances
  • Develop and execute partnership marketing and trade engagement strategy
  • Manage double-digit marketing budget, driving for efficiencies and highest ROI

Requirements:

  • Bachelor's degree in business administration, Marketing, or Business Management (MBA an asset)
  • 10+ years of experience in progressive Marketing at the management level in a medium to large organization
  • Able to develop and manage a strategic growth initiative
  • Proven ability to lead a dynamic marketing team and organization

Compensation: The estimated salary range for this role is $140,000 - $180,000 per year, depending on location and experience. Rocky Mountaineer offers a comprehensive medical plan with 100% employer-paid premiums, including medical, dental, vision, life insurance, short-term disability, long-term disability, and accidental death & dismemberment policy.



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