Head of Global Marketing Strategy

1 week ago


Vancouver, British Columbia, Canada CartonCloud Full time

We are seeking a seasoned Director of Marketing to lead our global marketing team and drive growth for CartonCloud, a cutting-edge SaaS company revolutionizing the logistics industry.

Job Overview

This role will focus on developing and executing a comprehensive marketing strategy to scale our go-to-market efforts, unlock new opportunities, and expand our customer base.

The ideal candidate will have a proven track record in B2B SaaS marketing, with experience in leading high-performing teams and driving results through data-driven decision making.

You will work closely with our Sales, Operations, and Product teams to improve sales win rates, upsell opportunities, and influence product roadmaps.

Key Responsibilities:
  • Develop, set, and execute the marketing strategy to achieve business objectives.
  • Conduct market research, competitor analysis, and customer insights to inform product positioning, messaging, and value proposition.
  • Collaborate with cross-functional teams to drive sales growth, improve sales win rates, and enhance customer experiences.
  • Mentor and develop a high-performing marketing team, providing guidance and support to ensure success.
Requirements:
  • Proven experience in B2B SaaS marketing, with a strong background in inbound funnel development and lead generation.
  • Demonstrated ability to lead and manage high-performing teams, with a focus on mentorship and development.
  • Excellent communication and project management skills, with the ability to prioritize tasks and meet deadlines.
  • Familiarity with Webflow and Hubspot is a plus.
Benefits:
  • A competitive salary range of $150-$170k per year, plus bonus.
  • A comprehensive benefits package, including parental leave, wellness allowance, and work-from-anywhere options.
  • Opportunities for professional growth and development, with a focus on continuous learning and skill-building.

We are an equal employment opportunity employer, committed to creating a diverse and inclusive workplace. If you are a motivated and experienced marketer looking to take your career to the next level, please apply today



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