Director of Global Marketing Strategy

1 month ago

Vancouver, British Columbia, Canada Geoswift Technology Ltd Full time
Geoswift Technology Ltd: Executive Position for a Seasoned Marketing Leader

We are seeking an accomplished Marketing Vice President to spearhead our marketing efforts and contribute to the company's growth.

About Us

Geoswift Technology Ltd is a pioneering global payment technology company specializing in China cross-border transactions. We deliver customized solutions to bridge different regions, empowering our clients to meet their international payment needs.

Job Overview

This senior leadership role will be responsible for formulating marketing strategies with upper management to drive brand adoption and communicate value. The ideal candidate will allocate financial, human, and material resources effectively to execute marketing plans, establish key marketing teams and projects, and empower marketing managers with the necessary authority and resources.

Key Responsibilities:
  • Develop Marketing Strategies: Formulate marketing strategy with upper management to drive brand adoption and communicate value.
  • Resource Allocation: Allocate and control financial, human, and material resources to execute marketing strategies.
  • Team Management: Establish key marketing teams and projects, ensuring the recruitment and development of marketing managers, empowering them with the authority and resources.
  • Market Research: Conduct market research and analysis to identify emerging trends, opportunities, and risks, informing the company's strategic direction.
  • Cross-Functional Collaboration: Work closely with upper management in the planning and implementation of key initiatives, recommending required focus areas and prioritization of objectives.
  • Integrated Marketing Planning: Plan and execute effective integrated marketing plans (through both online and offline programs) to capture mind share, market share, and conversions.
  • Industry Representation: Represent the company in key marketing negotiations, partnerships, speaking engagements, and participate in industry events.
  • Regulatory Compliance: Oversee the processes that ensure all marketing materials comply with financial regulations and data protection laws applicable to the payment technology industry.
  • Corporate Communications: Manage key corporate communications, ensuring that they accurately reflect leadership priorities and timely execution.
  • Cross-Departmental Alignment: Work closely with cross-functional teams and department heads to align strategic initiatives with operational functions.
  • Executive Representation: Represent the CEO in high-level meetings, providing thorough follow-up and keeping the executive team informed of critical issues and outcomes.
Requirements

To succeed in this position, you will need:

  • A Bachelor's degree in Business Administration, Marketing, Communications, Computer Science, or a related field.
  • No less than 5 years of relevant working experience in all-rounded marketing/strategic planning, project management, ideally within the payment industry.
  • Demonstrated success in developing and implementing strategic marketing initiatives that impact business growth and client satisfaction.
  • A visionary mindset with the ability to anticipate future trends and develop long-term strategic plans.
  • Proven track record in team leadership and cross-departmental collaboration.
  • Strong communication skills with a charismatic and engaging personality.
  • Ability to present effectively at high-level meetings and industry conferences.
  • Proficiency in using data analytics tools and interpreting complex data sets.
  • Experience in data-driven decision making with the ability to translate complex market insights into actionable strategies.
  • Knowledge of payment technology and cross-border payment services.
  • Familiarity with financial regulations and compliance requirements in the payments industry.
  • Demonstrated ability to thrive in a fast-paced, dynamic environment.
  • Adaptability and willingness to embrace new technologies and marketing methodologies in the rapidly evolving fintech landscape.
Benefits

We offer a comprehensive benefits package, including:

  • Dental care
  • Extended health care
  • Life insurance
  • Paid time off
  • Vision care
Compensation Package

The annual salary for this position ranges from $96.00 per hour. As an exempt employee, your total compensation will include a combination of base pay, bonus pay, and overtime pay.

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