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Marketing Director

2 months ago


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Toptable Group is a rapidly growing hospitality company with a current portfolio of 12 restaurants operating locally and in the US. We are seeking an experienced Director of Marketing to lead our marketing initiatives and drive results.

Job Description

The ideal candidate will have 8-10 years of related experience in marketing, advertising, or public relations, with a focus on hospitality, food, and beverage/restaurants. Key responsibilities include:

  • Leading the marketing department comprised of a marketing manager, social media coordinator, and graphic design team.
  • Overseeing day-to-day supervision, growth, and development of team members.
  • Planning and executing annual marketing plans and campaigns at both restaurant and group levels.
  • Working closely with chefs and restaurant directors to plan marketing initiatives and create synergies across brands.
  • Translating high-level brand strategies into concrete, actionable brand plans, brand positioning, and go-to-market strategies.

Additionally, the successful candidate will be responsible for:

  • Assisting in planning and executing on- and off-premise promotional events.
  • Taking successful local marketing initiatives and applying them to brand-level and brand-wide initiatives.
  • Developing and assisting with executing social media campaigns.
  • Managing influencer outreach programs & scheduling visits.
  • Developing and testing partnerships to open new streams of revenue.
  • Staying current on emerging technology, providers, and trends that could positively impact brand online/mobile/interactive presence and incremental revenue potential.
  • Proactively making recommendations and following established brand strategies to improve visual and copy development, meet performance objectives, and drive operational efficiencies.
  • Overseeing social, websites, apps, e-blasts/newsletters, and search campaigns for restaurants.
  • Overseeing online reputation & social media reports.
Requirements

We are looking for a talented and experienced professional with a bachelor's degree in marketing, advertising, public relations, or a related field. The ideal candidate will have a proven track record of success in driving results and leading high-performing teams.

An estimated salary range for this position is $80,000 - $110,000 per year, based on location and industry standards. This role offers opportunities for career growth and professional development in a dynamic and fast-paced environment.