Marketing Director for Global Tourism Development

3 days ago


Vancouver, British Columbia, Canada BC Public Service Agency Full time

Job Overview


We are seeking a highly skilled Marketing Director to lead our global tourism development efforts. This is a unique opportunity to leverage your expertise in integrated marketing and digital strategies to drive growth and innovation in the industry.


About Us


The BC Public Service Agency is a leading organization in the field of tourism development, with a strong commitment to excellence and customer satisfaction. Our team is dedicated to delivering high-quality services that meet the evolving needs of our clients.


Key Responsibilities



  • Spearhead direction and oversee execution of all global marketing activities, across paid, earned, and owned channels in alignment with Destination BC's Super, Natural, BC family of brands each with distinct objectives and target markets
  • Provide strategic direction and execution of all Destination BC marketing initiatives, including first-party data strategy, CRM, consumer-facing mobile app development, digital innovation, and AI-driven projects
  • Lead a dynamic team of professionals, providing strategic guidance and encouraging a culture of high performance and innovation
  • Collaborate closely with internal teams and external partners to grow and enhance the reputation of British Columbia as a leisure travel destination
  • Oversee the creation, execution, monitoring, and analysis of a robust SEO strategy
  • Develop and manage complex budgets, ensuring cost-effective delivery of programs and services

Requirements



  • University degree or diploma in marketing, advertising, digital marketing or related field, or an equivalent combination of education and experience
  • Ten years' experience with integrated marketing strategy and digital and traditional channel management including paid media planning, consumer journey mapping, and digital marketing activities
  • Ten years' experience in a senior marketing leadership role, including budgetary authority, team leadership, strategic planning, and stakeholder relationship management and communications
  • Five years' experience in financial management, including oversight and accountability for complex budgets
  • Significant experience working with complex brand families and collaborating with brand strategy experts

Salary


$123,100.01 - $157,100.11 annually


Location


Vancouver, BC



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