Marketing and Brand Strategy Lead
5 days ago
At Canaccord Genuity Group Inc., we are seeking a highly skilled Marketing and Brand Strategy Lead to join our Cash Management Group in Vancouver, BC.
About UsWe manage over $5 billion in client assets and have a team of like-minded individuals who thrive in a fast-paced environment. Our ideal candidate is someone who can handle multiple projects simultaneously, advocate for our brands with internal and external stakeholders, and drive revenue growth through effective marketing strategies.
About the RoleThe successful candidate will be responsible for coordinating our Marketing team with our Sales team, ensuring published content is targeted, accurate, and inspiring. You will propose creative and impactful brand strategies and be willing to step in and do the work yourself when needed. Key responsibilities include:
- Leadership: Understanding and championing our vision and articulating it into an understandable format for our creative team
- Content: Producing a steady stream of written, audio, and video content designed to engage our audience, including social posts, email campaigns, video stories, website updates, and sales material
- Brand Consistency: Ensuring our message is consistent across all mediums and platforms so our customers understand our value proposition
To succeed in this role, you will need:
- An undergraduate/bachelor's degree
- 3-8 years of work experience in marketing
- Extensive experience in social media, including X, Facebook, Instagram, LinkedIn, YouTube, and others
- Experience using SquareSpace, Wordpress, or other web content management systems
- Experience using ConstantContact or other email marketing software
- Knowledge of SEO
- Graphic design experience with Canva and/or Adobe Suite (Illustrator, PhotoShop) or similar
- Previous background/experience in finance-related or communications field
As a valued member of our team, you will enjoy a comprehensive benefits package, including medical and dental coverage, as well as opportunities for professional growth and development.
Estimated salary range: $80,000 - $120,000 per annum, based on location and experience.
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