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Business Development Marketing Manager

2 months ago

Montreal, Quebec, Canada ENDVR Full time

At ENDVR, we're focused on empowering a wide range of brands to connect with their in-store associates through our innovative digital platform.

Key Responsibilities

The Demand Generation Manager role at ENDVR is a vital position within our marketing and GTM team, as we shift from a traditional sales-led model to a product-led approach. The successful candidate will be responsible for driving platform self sign-ups, pipeline, and revenue growth through various channels.

  • Assess current and emerging demand generation channels and provide recommendations based on ENDVR's industry, target audience, and goals.
  • Support the development of our go-to-market strategy, utilizing always-on marketing tactics and targeted ABM strategies to drive platform sign-ups and demand generation.
  • Work closely with the sales team to ensure alignment on efforts, lead quality, and follow-up processes.

Requirements

The ideal candidate will have expertise in B2B SaaS environments using a freemium or self-serve model, sharp analytical skills, and strong technical experience with HubSpot and WordPress.

  • 3+ years of B2B SaaS marketing experience in demand generation, digital marketing, or a similar role.
  • Strong analytical skills and enthusiasm for data-driven marketing.
  • Experience with HubSpot, including automation and lead scoring, required.
  • Bachelor's degree in Marketing or a related field.

At ENDVR, we prioritize innovation, collaboration, and a shared passion for empowering retail success.