Marketing Director

3 weeks ago

Kelowna, British Columbia, Canada The Headhunters Full time

Company Overview:
Our client is a dynamic and expanding organization with a global presence, dedicated to exceptional customer service and experience. They are seeking a passionate and innovative leader to guide their marketing efforts.

Position Summary:
We are looking for a driven and creative individual to take on the role of Marketing Director. This position involves leading a talented marketing team to design and implement comprehensive marketing and branding strategies.

Key Responsibilities:

  • Franchise Development: Spearhead initiatives to grow the franchise network through a well-structured campaign calendar aimed at attracting franchise leads.
  • Leadership & Strategy: Direct a cross-functional team to create and execute integrated marketing strategies that enhance customer retention, brand loyalty, and overall business growth.
  • Campaign Management: Oversee the planning and execution of seasonal marketing campaigns across digital and traditional media, aligning with organizational goals.
  • Performance Optimization: Assess and enhance the effectiveness of marketing programs and lead generation efforts, both internally and through external partners.
  • Digital Strategy: Collaborate with the digital marketing team to develop a robust online marketing strategy, encompassing CRM, paid advertising, SEO/SEM, and website management.
  • Agency Collaboration: Partner with external agencies to implement marketing initiatives while managing associated budgets effectively.
  • Strategic Insights: Provide analytical support to the leadership team by conducting research and sharing insights that inform strategic decisions.
  • Social Media Strategy: Oversee the social media marketing strategy to enhance brand visibility and engagement, potentially utilizing external resources.
  • Creative Direction: Occasionally supervise creative projects such as photoshoots to ensure alignment with branding objectives.
  • Marketing Collateral: Collaborate with design teams to produce print and digital marketing materials, including video content.
  • Campaign Coordination: Work closely with purchasing teams to align marketing campaigns with product launch schedules.
  • New Location Launches: Coordinate with Development and Operations teams to plan marketing strategies for new store openings.
  • Budget Management: Develop and oversee a substantial budget dedicated to marketing initiatives and brand campaigns.
Qualifications:
  • Proven strategic thinking capabilities.
  • Bachelor's degree in Marketing or a related field.
  • A minimum of 5 years in a leadership position with project oversight.
  • Experience in CRM, SEO, and digital marketing.
  • Strong vendor management skills.
  • Familiarity with analytics tools such as Google Analytics and SEMRush is advantageous.
  • Experience with advertising platforms like Meta and Google Ads, as well as influencer marketing.
  • Background in franchise and branding marketing, particularly in multi-unit and retail environments.
  • Experience in traditional marketing, including local events and sponsorships.
What We Offer:
Competitive annual salary, comprehensive benefits package, group retirement savings plan, paid time off, bonus opportunities, employee assistance program, flexible work schedule, and staff discounts.

Only candidates eligible to work in Canada will be considered. Only qualified candidates will be contacted.

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