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Head of Marketing Strategy
2 months ago
Join a premier global barbershop brand that is making waves in the industry. As the Director of Marketing, you will play a pivotal role in shaping the marketing landscape for a rapidly growing network.
Position Overview
Title: Director of Marketing
Location: Kelowna, BC
Reporting Structure: Directly to the Managing Directors
Team Composition: Oversee a dedicated team of 4 professionals
Compensation: Competitive salary range of $80,000 - $100,000
Key Responsibilities
Franchise Development: Spearhead initiatives to enhance our franchise network through a well-structured campaign calendar aimed at attracting franchise leads.
Strategic Leadership: Guide a cross-functional team in crafting and implementing comprehensive omnichannel marketing strategies that enhance customer retention, boost brand visibility, and drive growth.
Campaign Management: Oversee the planning and execution of seasonal marketing campaigns across digital and traditional platforms, ensuring alignment with organizational goals.
Performance Optimization: Assess and refine the effectiveness of marketing initiatives and lead generation efforts, both in-house and through external partners.
Digital Strategy: Collaborate with the digital marketing team to formulate a robust strategy encompassing CRM, paid media, SEO/SEM, and website management.
Agency Coordination: Work in tandem with external agencies to implement marketing initiatives while managing associated budgets.
Research and Insights: Provide valuable strategic insights to the leadership team through thorough research and analysis.
Social Media Strategy: Direct the social media approach to enhance brand engagement and foster an online community, potentially utilizing external support.
Creative Direction: Occasionally oversee creative projects, such as photoshoots, to ensure brand consistency and generate necessary marketing materials.
Marketing Collateral: Collaborate with the design team to produce both print and digital marketing materials, including video content.
Product Launch Campaigns: Coordinate with the purchasing team to align marketing campaigns with product launch schedules.
New Location Openings: Partner with Development and Operations teams to strategize grand openings and related marketing efforts.
Budget Management: Oversee a substantial budget dedicated to brand marketing and digital initiatives, ensuring effective allocation and reporting.
The ideal candidate will possess a strong sense of confidence, exceptional organizational skills, and a creative mindset. If you are driven to innovate and excel in a collaborative environment, we encourage you to consider this opportunity.
Qualifications
- Bachelor's Degree in Marketing, Business, or a related discipline
- Minimum of 4 years in a senior marketing position
- Proficient in Paid Media, CRM, and Search strategies
- Experience in Retail & Franchise sectors is advantageous
- Deep understanding of digital marketing trends and technologies
- Outstanding communication and interpersonal abilities
Employee Benefits
- Modern office environment
- Comprehensive Healthcare Plan (Medical, Disability, Dental & Vision)
- Retirement Savings Plan - Group RRSP
- Life Insurance and Critical Illness Coverage
- Generous Paid Time Off
- Opportunities for Training & Development
- Employee Discounts
- Access to Employee Assistance Program
