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Marketing Director

2 months ago

Kelowna, British Columbia, Canada The Headhunters Full time

Company Overview:
Our client is a dynamic and expanding organization with a global presence, dedicated to delivering exceptional customer service and experiences. They are seeking a talented individual to lead a proficient marketing team in crafting and executing comprehensive marketing and branding initiatives.

Position Summary:
We are in search of a driven, innovative, and detail-oriented professional to take on the role of Marketing Director. This position requires close collaboration with the Managing Director of Digital to guide a growing team. The successful candidate will oversee marketing strategies both online and offline, ensuring excellence in operations across various platforms, customer interactions, campaigns, and business functions.

Key Responsibilities:

  • Franchise Development: Spearhead the expansion of the franchise network by devising a strategic campaign calendar aimed at generating franchise leads.
  • Leadership & Strategic Planning: Direct a cross-functional team to formulate and implement comprehensive omnichannel marketing strategies that enhance customer retention, acquisition, brand recognition, and loyalty.
  • Campaign Management: Lead the planning and execution of seasonal digital and traditional media campaigns, aligning them with organizational goals.
  • Performance Analysis: Oversee the evaluation and optimization of marketing programs and lead generation campaigns, both in-house and through external partners.
  • Digital Strategy: Collaborate with the digital marketing team to create a robust digital marketing strategy encompassing CRM, paid advertising, SEO/SEM, and website management.
  • Agency Partnerships: Work in tandem with third-party agencies to implement marketing initiatives while managing associated budgets.
  • Strategic Insights: Provide valuable insights and research to support the leadership team in decision-making processes.
  • Social Media Strategy: Develop and manage a social media strategy focused on brand engagement and community building.
  • Creative Direction: Occasionally oversee photoshoots to ensure branding consistency and the creation of necessary marketing materials.
  • Content Development: Collaborate with the design team to produce print and digital marketing collateral, including video content.
  • Campaign Coordination: Partner with the purchasing team to align marketing campaigns with product launch schedules.
  • New Store Openings: Coordinate with Development and Operations teams to plan marketing efforts around new store openings.
  • Budget Management: Oversee a substantial budget dedicated to brand campaigns and digital marketing initiatives.
Qualifications:
  • Proven strategic thinking capabilities.
  • Bachelor's degree in Marketing or a related field.
  • A minimum of 5 years in a leadership position, managing projects and teams.
  • Experience in CRM, SEO, and digital marketing.
  • Proficient in managing vendor relationships.
  • Familiarity with analytics tools such as Google Analytics and SEMRush is advantageous.
  • Experience with Meta and Google Ads, influencer marketing, and event marketing.
  • Background in franchise and branding marketing, particularly in multi-unit and retail environments.
  • Experience in traditional marketing, including local events and sponsorships.
What We Offer:
Competitive annual salary ranging from $85,000 to $100,000, along with a comprehensive benefits package, including:
  • Modern office environment
  • Group RRSP and Life AD&D benefits
  • Annual paid vacation
  • Potential for bonuses and awards
  • Employee assistance program
  • Flexible work schedule
  • Staff discounts

Only candidates eligible to work in Canada will be considered. Only qualified candidates will be contacted.