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Marketing Director
2 months ago
Potentia Human Resources Inc. is seeking a highly skilled Marketing Manager to join our team on a maternity leave term position. As a Marketing Manager, you will be responsible for leading all aspects of the marketing department, including strategic planning, campaign development, budget management, maintaining strong public relations, brand image, and team leadership.
Key Responsibilities- Develop and Execute Comprehensive Marketing Strategies: Create and implement marketing plans aligned with company objectives, including digital, social media, print, and events.
- Conceptualize and Execute Marketing Campaigns: Plan and execute marketing campaigns across various channels, including digital, social media, print, and events.
- Conduct Market Research and Analysis: Conduct market research and analyze consumer behavior, industry trends, and competitor activities to identify growth opportunities.
- Maintain Brand Consistency: Maintain brand consistency across all marketing channels and ensure adherence to brand guidelines in all marketing communications.
- Manage Marketing Budgets: Create and manage marketing budgets effectively, allocate resources efficiently, and track campaign performance to optimize ROI.
- Lead and Coach the Marketing Team: Provide leadership, coaching, and guidance to the Marketing team, fostering a collaborative and high-performance culture.
- Collaborate with Cross-Functional Teams: Work closely with Sales, Leasing, Property Management, Development, and other departments to ensure marketing initiatives are aligned with overall business goals.
- Organize Promotional Activities: Organize promotional activities for current and new projects, as well as office events.
- Oversee Digital Marketing Strategies: Oversee digital marketing strategies, including website optimization, SEO, social media, blog writing, content development, and email marketing.
- Monitor and Analyze Marketing Campaign Performance: Monitor and analyze marketing campaign performance metrics, generate reports, and make data-driven recommendations for optimization.
- Build and Manage Relationships: Build and manage strong relationships with external agencies, vendors, and partners to support marketing initiatives as needed.
- Plan and Execute Events: Plan and execute events, email campaigns, media assets, photography, and social media strategies to ensure successful promotion and engagement.
- Strong Strategic Thinking and Analytical Skills: Strong strategic thinking and analytical skills, with the ability to interpret data and make data-driven decisions.
- Excellent Creative Writing and Communication Skills: Excellent creative writing, communication, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
- Creative Thinking and Problem-Solving Abilities: Creative thinking and problem-solving abilities, with a keen eye for detail and design.
- Strong Leadership Skills: Strong leadership skills, with the ability to motivate, influence, and inspire team members to achieve excellence.
- Ability to Adapt and Thrive in a Fast-Paced Environment: Ability to adapt and thrive in a fast-paced, dynamic environment as business priorities dictate.
- Bachelor's Degree in Marketing or Related Field: Bachelor's degree in marketing, business administration, or a related field. Post-secondary education in Communications, Marketing, or Writing will also be considered.
- 1-5 Years' Experience as a Marketing Manager: 1-5 years' experience as a Marketing Manager with a track record of successful marketing campaigns and team management in Real Estate Sales, Leasing, or Property Management.
- Proficient in Digital Marketing Tools and Platforms: Proficient in latest digital marketing tools and platforms, including Google Analytics/Ads, Meta Ads Manager, HubSpot CRM, Canva, Adobe Creative Suite, and marketing automation systems.
- Experience in Editing and Updating WordPress Websites: Experience in editing and updating WordPress websites.
- Ability to Travel to Company Projects: Must be able to travel to company projects as required.
