Marketing Director

5 days ago

Kelowna, British Columbia, Canada The Headhunters Recruitment, Inc. Full time
About The Headhunters Recruitment, Inc.

We are a leading recruitment agency specializing in the placement of marketing and information technology professionals across Canada.

Job Summary

We are seeking a highly motivated and experienced Marketing Manager to join our team. As a Marketing Manager, you will be responsible for overseeing marketing initiatives onsite and online, ensuring operational excellence across technical platforms, customer touchpoints, campaigns, capabilities, payments, post-order processes, omnichannel strategies, and all supporting business functions.

Key Responsibilities:
  • Franchise Development: Lead the growth of our network by developing a detailed campaign calendar focused on driving franchise leads and expanding the Tommy Gun's network.
  • Leadership & Strategy: Lead a cross-functional team to build and execute holistic omnichannel marketing strategies that drive customer retention and acquisition, build brand recognition and loyalty, and drive performance and growth in our barbershops.
  • Seasonal Campaigns: Strategically lead the development and execution of digital and traditional media campaigns. This includes creating our annual marketing strategy that supports organizational objectives and company goals.
  • Performance Management: Manage, measure, and optimize the performance and effectiveness of all marketing programs and lead generation campaigns executed both in-house and through third parties.
  • Digital Marketing: Work with the digital team to develop a comprehensive digital marketing strategy that encapsulates our CRM, paid advertising, SEO/SEM, and website.
  • Agency Collaboration: Work collaboratively with third-party agencies (Advertising, Video, Social Media, etc.) to execute initiatives while managing related budgets.
  • Strategic Support: Provide strategic support to the leadership team by conducting research and sharing insights to support decision-making.
  • Social Media Management: Manage the social media strategy with a focus on branding and engagement to build the online community and drive conversions, which may involve support from external third parties.
  • Creative Oversight: Occasionally supervise photoshoots to ensure branding is on point and generates the collateral needed for specific marketing initiatives.
  • Collateral Creation: Work with your design team in the creation of print and digital collateral, including the planning and creation of video content.
  • Campaign Planning: Work closely with the purchasing team to plan campaigns based on scheduled product launch timelines.
  • Shop Openings: Work with the Development and Operations teams to plan grand openings, collateral, and campaigns structured around new shop openings.
  • Budget Management: Manage, create, and report on a seven-figure budget used for brand campaigns, digital marketing, and more.
Requirements:
  • Strategic Thinking: Demonstrate sound strategic thinking abilities.
  • Bachelor Degree in Marketing or similar: A degree in Marketing or a related field is required.
  • Leadership Experience: 5 years in a leadership role, overseeing projects, team, and their responsibilities and tasks.
  • CRM, SEO, & Digital Marketing Experience: Experience in CRM, SEO, and digital marketing is required.
  • Vendor Relations: Experience in managing vendor relationships.
  • Analytics Tools: Familiarity with Google Analytics and SEMRush is considered an asset.
  • Advertising Experience: Experience with Meta and Google Ads, influencer marketing, and event marketing.
  • Experience in Influencer and Community Engagement: Experience in influencer and community engagement.
  • Franchise and Branding Marketing Experience: Experience in franchise and branding marketing, including multi-unit, QSR, and targeted retail location marketing.
  • Traditional Marketing Experience: Experience in local events and sponsorship.
  • Location: Must be located in Kelowna.
What We Offer:

We offer a competitive salary range of $85,000-$100,000 per year, a comprehensive benefits package, RRP-Group RRSP and Life AD&D, PTO and annual paid vacation, bonus, award, and gift potential, employee assistance program, flexible work schedule, and staff discounts.

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