Programmatic Advertising Senior Manager

3 weeks ago

Old Toronto, Ontario, Canada Integral Senior Living Full time


About Integral Senior Living
Integral Senior Living is a prominent organization in the senior living sector, dedicated to providing exceptional care and services to our residents. Our commitment to excellence is reflected in our innovative approaches and our focus on enhancing the quality of life for seniors.


Position Overview:
The Programmatic division is a critical component of our operations, leveraging analytical and quantitative methodologies to optimize campaign effectiveness and foster strong client relationships.


As a Senior Programmatic Manager, you will be expected to utilize and continuously refine cutting-edge techniques in the digital marketing landscape, drawing on your comprehensive knowledge of technology and a fervor for data-driven problem-solving. Strong listening skills are essential to comprehend client requirements and translate them into actionable campaign goals.



Key Responsibilities:
  • Master media and technology related to media buying, including DSPs, DMPs, and ad servers.
  • Understand client performance objectives and devise successful segmentation and optimization strategies to surpass expectations.
  • Independently implement highly analytical techniques to consistently exceed client performance metrics.
  • Establish campaign strategies encompassing targeting, bidding, platforms, and data utilization.
  • Effectively advocate for increased client data access based on compelling data insights.
  • Oversee the daily performance management of client campaigns.
  • Analyze campaign data to identify performance drivers and growth opportunities.
  • Develop at least two best practices annually to foster business growth.
  • Collaborate with the Product team to enhance existing technologies and define future capabilities.
  • Utilize planning, activation, and measurement tools as required by client needs.

Programmatic Planning:
  • Work closely with the Programmatic Solutions team to develop client strategies and marketing solutions.
  • Enhance revenue and market share through new client acquisition and upselling existing clients.
  • Translate client goals into actionable platform strategies.
  • Drive planning and discovery processes within the platform.
  • Implement all media logistics and processes at the client level.

Organizational Leadership:
  • Exhibit leadership through collaboration with agency counterparts.
  • Train team members on best practices in Programmatic Buying.
  • Build relationships with other professionals in the field to share insights and best practices.
  • Maintain a deep technical understanding of planning and measurement tools.
  • Develop team management skills.

Qualifications:
  • Proven experience managing online Display, Paid Search, Social, and Mobile campaigns.
  • Expertise in optimizing Display marketing campaigns across various platforms.
  • Advanced proficiency in Excel and spreadsheet applications.
  • A minimum of 5 years of relevant work experience, including managerial roles in performance marketing.

Essential Skills:
  • Self-motivated with the ability to set and achieve goals.
  • Exceptional analytical skills for deriving insights from data.
  • Strong understanding of experimental design and statistical analysis.
  • Ability to manage multiple clients and initiatives simultaneously.
  • Excellent leadership and communication skills.
  • Team-oriented with a collaborative approach.

Commitment to Diversity:
Integral Senior Living is committed to fostering a workplace that champions inclusion, diversity, and equity. We strive to ensure that our workforce reflects the rich diversity of the communities we serve, shaping our practices and relationships with all stakeholders.

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