Senior Programmatic Manager

3 weeks ago

Old Toronto, Ontario, Canada Integral Senior Living Full time


About Integral Senior Living
Integral Senior Living is a prominent provider in the senior living sector, dedicated to enhancing the quality of life for residents through innovative and personalized care solutions.

Our organization prioritizes understanding the unique needs of our clients, ensuring that we maintain a resident-focused approach in all our operations.


Position Overview:
The Programmatic division is a critical component of our organization, tasked with employing advanced analytical methodologies to optimize campaign outcomes while fostering strong client relationships.

As a Senior Programmatic Manager, you will be expected to leverage your expertise in digital marketing technologies and data-driven strategies to enhance campaign performance and drive client satisfaction.


Key Responsibilities:

  • Master the use of media and buying technologies, including Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and third-party ad servers.
  • Understand client performance goals and develop effective segmentation and optimization strategies to surpass expectations.
  • Utilize data-driven techniques to consistently exceed client performance benchmarks, thereby increasing programmatic budget allocation.
  • Establish campaign strategies encompassing targeting, bidding, platform selection, data utilization, and client funnel optimization.
  • Present compelling data-driven arguments to clients for enhanced data access.
  • Oversee the daily performance management of client campaigns, ensuring hands-on execution.
  • Analyze campaign and user data to identify performance drivers and growth opportunities.
  • Develop a minimum of two best practices annually that contribute to business growth.
  • Collaborate with the Product team to improve existing technologies and define future capabilities.
  • Implement planning, activation, and measurement tools as dictated by client needs.


Programmatic Planning:

  • Work closely with Programmatic Solutions teams to develop client strategies and marketing solutions.
  • Enhance revenue and market share through new client acquisition and upselling to existing clients.
  • Translate client objectives and KPIs into actionable platform strategies.
  • Drive planning and discovery processes within the platform.
  • Implement media logistics and processes at the client level.
  • Communicate platform performance updates to clients and stakeholders as required.


Organizational Leadership:

  • Exhibit leadership by influencing agency and programmatic solutions teams.
  • Train team members on best practices in programmatic buying.
  • Build relationships with other professionals in the field to share insights and strategies.
  • Maintain a comprehensive understanding of planning, activation, and measurement tools.
  • Develop management skills to lead and grow your team.


Qualifications:

  • Proven experience managing online campaigns across various platforms, including Display, Paid Search, Social, and Mobile.
  • Expertise in optimizing Display marketing campaigns using DSPs, DMPs, and ad serving technologies.
  • Strong analytical skills with advanced proficiency in Excel; experience with Macros/VBA is a plus.
  • A minimum of 5 years of relevant work experience, including recent managerial roles in performance or direct-response online advertising.


Essential Skills:

  • Self-motivated with the ability to set and achieve goals independently.
  • Exceptional analytical and problem-solving skills, with a focus on data-driven insights.
  • Strong understanding of experimental design and statistical analysis.
  • Ability to manage multiple clients and projects simultaneously.
  • Excellent leadership and communication skills.
  • Collaborative team player with a strong background in data analysis.


Commitment to Diversity:
Integral Senior Living is committed to fostering a workplace that champions Inclusion, Diversity, and Equity. We strive to reflect the diverse communities we serve and ensure that our practices promote a culture of respect and understanding.

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