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Lead Programmatic Strategist

2 months ago

Old Toronto, Ontario, Canada Integral Senior Living Full time


About Integral Senior Living
Integral Senior Living is a prominent organization dedicated to providing exceptional services and solutions in the senior living sector. We prioritize data-driven strategies to enhance our offerings and ensure optimal client satisfaction.


Our team is composed of skilled professionals who are committed to understanding the unique needs of our clients while maintaining a focus on consumer behavior.


Position Overview:
The Programmatic division is a vital component of our operations, focusing on leveraging analytical and quantitative methodologies to enhance campaign effectiveness and foster strong client relationships.


As a Senior Programmatic Manager, you will be responsible for implementing cutting-edge techniques in the digital marketing landscape, utilizing your comprehensive knowledge of digital technologies and a passion for data-driven problem-solving.


Key Responsibilities:

  • Master the technologies related to media performance and buying, including DSPs, DMPs, and ad servers.
  • Understand client performance goals and develop effective segmentation and optimization strategies to surpass expectations.
  • Employ analytical techniques to consistently exceed client performance metrics, thereby increasing programmatic budget share.
  • Formulate campaign strategies encompassing targeting, bidding, platform selection, and data utilization.
  • Conduct hands-on management of daily client campaign performance.
  • Analyze campaign data to identify performance drivers and opportunities for growth.
  • Collaborate with the Product team to enhance existing technologies and define future capabilities.
  • Facilitate planning and activation processes in alignment with client needs.


Organizational Leadership:

  • Exhibit leadership through collaboration with agency and programmatic teams.
  • Train team members on best practices in programmatic buying.
  • Build relationships with industry professionals to share insights and strategies.
  • Develop a comprehensive understanding of planning, activation, and measurement tools.
  • Enhance team management skills.


Qualifications:

  • Proven experience managing online display, paid search, social, and mobile campaigns.
  • Expertise in optimizing display marketing across various platforms.
  • Advanced proficiency in Excel, with knowledge of Macros/VBA being a plus.
  • 5-7 years of relevant experience, including managerial roles in performance-driven online advertising.


Essential Skills:

  • Self-motivated with the ability to set and achieve goals independently.
  • Strong analytical skills to derive insights from data and implement effective strategies.
  • Passion for maintaining integrity in experimental design and data analysis.
  • Ability to manage multiple clients and projects simultaneously.
  • Excellent leadership and communication skills.
  • Team-oriented mindset with a focus on collaboration.


Commitment to Diversity:
Integral Senior Living is dedicated to fostering a workplace that champions inclusion, diversity, and equity. We strive to reflect the rich cultural diversity of our community in our workforce and ensure that our practices promote these values.