Programmatic Media Specialist

2 weeks ago

Toronto, Ontario, Canada Mediabrands Full time

Position Summary

We are seeking a Programmatic Media Specialist to develop and execute efficient programmatic strategies across various media buying platforms (DSPs). This role will contribute to delivering impactful results for our clients by leveraging data-driven insights and best practices.

Reporting to the Associate Director, Programmatic Activation, you will collaborate with cross-functional teams including communications design, data & analytics, ad operations, and audience strategy. Your responsibilities encompass strategic planning, campaign setup and optimization within DSPs, ensuring brand safety and adherence to industry standards.

Key Responsibilities

  • Develop and recommend comprehensive programmatic campaign strategies aligned with client objectives.
  • Execute campaigns across various DSP platforms, meticulously configuring targeting parameters, bidding strategies, and budget allocations.
  • Implement best practices for brand safety and compliance, ensuring a secure and ethical advertising environment.
  • Collaborate with audience strategy teams to define precise target audiences and implement effective audience segmentation strategies.
  • Provide recommendations for site tagging implementation to optimize campaign performance and measurement accuracy.
  • Monitor campaign delivery closely, managing pacing, budget allocation, and spend optimization throughout the campaign lifecycle.
  • Analyze campaign performance data, identifying key insights and areas for improvement. Implement data-driven optimizations to enhance campaign effectiveness.
  • Generate comprehensive reports and presentations that clearly communicate campaign performance, insights, and recommendations to clients.
  • Troubleshoot any delivery, measurement, or performance issues promptly and effectively.

About You

You are a detail-oriented individual with a strong analytical mindset and a passion for digital advertising. You possess excellent communication skills and the ability to work effectively both independently and as part of a team. Your understanding of the programmatic ecosystem, industry trends, and emerging technologies allows you to contribute innovative solutions.

You thrive in a fast-paced environment and are adept at managing multiple projects simultaneously while maintaining a high level of accuracy and attention to detail.

Desired Skills & Experience

  • Minimum 1 year of experience in programmatic media buying, campaign management, or a related field.
  • Proven ability to develop and execute successful programmatic campaigns across various DSP platforms.
  • Strong understanding of programmatic advertising principles, targeting strategies, bidding models, and performance metrics.
  • Experience with data analysis tools and the ability to interpret campaign performance data to drive optimization.
  • Excellent communication, interpersonal, and presentation skills.

  • Programmatic Specialist

    24 hours ago

    Toronto, Ontario, Canada Cossette Media Full time

    About the RoleWe are seeking a highly skilled Programmatic Specialist to join our team at Cossette Media. As a key member of our programmatic team, you will be responsible for creating and executing world-class programmatic programs and strategies for top-tier clients.Key ResponsibilitiesDevelop and implement programmatic media plans that drive business...

  • Programmatic Specialist

    20 hours ago

    Toronto, Ontario, Canada Cossette Media Full time

    About the RoleWe are seeking a highly skilled Programmatic Specialist to join our team at Cossette Media. As a key member of our programmatic team, you will be responsible for creating and executing world-class programmatic programs and strategies for top-tier clients.Key ResponsibilitiesDevelop and implement programmatic media plans that drive business...

  • Programmatic Specialist

    6 days ago

    Toronto, Ontario, Canada Cossette Media Full time

    About the RoleWe are seeking a highly skilled Programmatic Specialist to join our team at Cossette Media. As a key member of our programmatic team, you will be responsible for creating and executing world-class programmatic programs and strategies for top-tier clients.Key ResponsibilitiesDevelop and implement programmatic media plans that drive business...

  • Programmatic Specialist

    5 days ago

    Toronto, Ontario, Canada Cossette Media Full time

    About the RoleWe are seeking a highly skilled Programmatic Specialist to join our team at Cossette Media. As a key member of our programmatic team, you will be responsible for creating and executing world-class programmatic programs and strategies for top-tier clients.Key ResponsibilitiesDevelop and implement programmatic media plans that drive business...

  • Programmatic Specialist

    4 weeks ago

    Greater Toronto Area, Canada, Ontario Havas Media Network Full time

    The Performance Specialist is a subject matter expert within the Performance team responsible for overseeing the end-to-end execution of Programmatic media campaigns, ensuring optimal performance, and delivering exceptional results for our clients. As a Performance Specialist, you are motivated and a self-starter who has a strong grasp of the Programmatic...

  • Programmatic Media Specialist

    4 weeks ago

    Toronto, Ontario, Canada Cossette Media Full time

    Join the Team at Cossette MediaAssist in the formulation and execution of cutting-edge investment approaches across diverse media portfolios. Engage with client teams and agency leaders to meet performance indicators. Collaborate with analytics teams to assess media effectiveness and refine strategies. Support negotiations, deal structuring, and...

  • Programmatic Media Specialist

    18 hours ago

    Toronto, Ontario, Canada Klick Full time

    About KlickKlick is a dynamic and innovative company that specializes in life sciences marketing and advertising. As a leading player in the industry, we are committed to delivering exceptional results for our clients and fostering a collaborative and inclusive work environment.About the RoleWe are seeking a highly skilled and motivated Programmatic Media...

  • Programmatic Media Specialist

    22 hours ago

    Toronto, Ontario, Canada Klick Full time

    About KlickKlick is a dynamic and innovative company that specializes in life sciences marketing and advertising. As a leading player in the industry, we are committed to delivering exceptional results for our clients and fostering a collaborative and inclusive work environment.About the RoleWe are seeking a highly skilled and motivated Programmatic Media...

  • Programmatic Media Activation Specialist

    23 hours ago

    Toronto, Ontario, Canada Mediabrands Full time

    Job SummaryWe are seeking a highly skilled Programmatic Media Activation Specialist to join our team at Mediabrands. As a key member of our programmatic media team, you will be responsible for developing and implementing efficient programmatic strategies to deliver business results for our clients.Key ResponsibilitiesDevelop and recommend campaign strategies...

  • Programmatic Media Activation Specialist

    2 days ago

    Toronto, Ontario, Canada Mediabrands Full time

    Job SummaryWe are seeking a highly skilled Programmatic Media Activation Specialist to join our team at Mediabrands. As a key member of our programmatic media team, you will be responsible for developing and implementing efficient programmatic strategies to deliver business results for our clients.Key ResponsibilitiesDevelop and recommend campaign strategies...

  • Programmatic Media Specialist

    5 days ago

    Toronto, Ontario, Canada Klick Full time

    Job Title: Programmatic Media SpecialistJob Summary:Klick is a leading ecosystem of brilliant minds working to realize the full potential of our people and clients in life sciences since 1997. We are consistently recognized for our workplace culture by Great Place to Work as one of the country's Best Workplaces for Advertising and Marketing, Best Workplaces...

  • Programmatic Media Specialist

    5 days ago

    Toronto, Ontario, Canada Klick Full time

    Job Title: Programmatic Media SpecialistJob Summary:Klick is a leading ecosystem of brilliant minds working to realize the full potential of our people and clients in life sciences since 1997. We are consistently recognized for our workplace culture by Great Place to Work as one of the country's Best Workplaces for Advertising and Marketing, Best Workplaces...

  • Programmatic Media Manager

    4 weeks ago

    Toronto, Ontario, Canada Cossette Media Full time

    Become a part of the Cossette Media teamAt Cossette Media, we pride ourselves on being a forward-thinking agency that embraces creativity and innovation. Our diverse team is united by a common goal: to create impactful media solutions that resonate globally. If you are passionate about tackling unique challenges and aspire to elevate your career in a dynamic...

  • Digital Media Specialist

    17 hours ago

    Toronto, Ontario, Canada Havas Media Network Full time

    About the RoleThe Performance Specialist is a key member of the Havas Media Network team, responsible for overseeing the end-to-end execution of Programmatic media campaigns. This role requires a strong grasp of the Programmatic landscape, with experience across the entire supply path, including all tier 1 DSPs, Ad Exchanges, and SSPs.Key...

  • Digital Media Specialist

    21 hours ago

    Toronto, Ontario, Canada Havas Media Network Full time

    About the RoleThe Performance Specialist is a key member of the Havas Media Network team, responsible for overseeing the end-to-end execution of Programmatic media campaigns. This role requires a strong grasp of the Programmatic landscape, with experience across the entire supply path, including all tier 1 DSPs, Ad Exchanges, and SSPs.Key...

  • Programmatic Buyer

    1 week ago

    Toronto, Ontario, Canada Dentsu Media Full time

    Programmatic Buyer Programmatic Buyer Dentsu programmatic is shaping the future of programmatic advertising and is seeking a talented individual to join our team as a Programmatic Buyer. About Us We are a leading agency that uses data to create personalized and connected experiences that deliver transformative business outcomes. Our mission is to drive...

  • Programmatic Media Manager

    5 days ago

    Toronto, Ontario, Canada Apex Exchange Full time

    Job OverviewThe Senior Programmatic Specialist at Apex Exchange is responsible for aiding activities such as campaign setup, campaign management, optimizations, and performance reporting. This role is critical in identifying and implementing optimizations as approved by the Account Manager and client.Key ResponsibilitiesAid the Account Manager in the...

  • Programmatic Media Manager

    6 days ago

    Toronto, Ontario, Canada Apex Exchange Full time

    Job OverviewThe Senior Programmatic Specialist at Apex Exchange is responsible for aiding activities such as campaign setup, campaign management, optimizations, and performance reporting. This role is critical in identifying and implementing optimizations as approved by the Account Manager and client.Key ResponsibilitiesAid the Account Manager in the...

  • Programmatic Manager

    4 weeks ago

    Toronto, Ontario, Canada Omnicom Media Group Full time

    About Omnicom Media Group CanadaAs a leading global media network, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. OMG considers client business needs from the start and keeps consumer behavior at the heart of everything we do. We are comprised of the full-service media networks OMD,...

  • Media Buying Strategist

    7 days ago

    Toronto, Ontario, Canada Havas Media Network Full time

    About the RoleThe Performance Specialist is a key member of the Havas Media Network team, responsible for overseeing the end-to-end execution of Programmatic media campaigns. This role requires a subject matter expert who can ensure optimal performance and deliver exceptional results for our clients.As a Performance Specialist, you will be a motivated and...