Head of Sales and Business Development

2 months ago


Edmonton, Canada G2V Optics Full time

Job Description -_** Head of Sales & Business Development **(70992) October 2024

**LEVEL IV, Manager**

**About G2V Optics Inc.**

G2V Optics is a global leader in smart, precision lighting and is committed to creating enabling technologies to power the world of tomorrow. G2V currently provides technology solutions to world-leading researchers, Fortune 500 technology firms, and aerospace companies in over 40 countries.

G2V sells several solar simulation product lines globally and enables their customers to develop solutions for a more sustainable built-world. Their customers use G2V's photons to drive the most critical developments in solar renewable energy, reliable advanced materials, and space exploration of this decade and beyond. Across the value chain of each of these sectors, highly reliable lighting is needed to develop, manufacture, process and test the devices and outputs in each case. Their software-controlled Engineered Sunlight technology acts as a foundation to replicate geography-, season-, and altitude-specific natural lighting environments, as well as create light that matches the spectrum, uniformity, and stability requirements of scientific standards.

**Head of Sales & Business Development**

Location: Edmonton (predominantly on-site with travel requirements up to 50%)

The Head of Sales and Business Development reports to the Chief Revenue Officer (CRO) and is responsible for capturing momentum from G2V’s current sales traction and building that into a data-driven sales engine. The role will require a combination of hustle and strategy to grow the sales pipeline while systematizing it and preparing it for rapid scale.

**Role & Responsibilities**:

- **Business Development - generate new global business opportunities**
- _Market Research_: Conduct prospect, customer, and industry research to develop effective sales solutions.
- _Sales Prospecting_: Outbound lead generation and nurture. Travelling up to 50% (domestic and international) where possible to build and strengthen relationships.
- **Pipeline Generation - meet and exceed revenue targets**
- _Pipeline Efficiency_: Deliver consistent pipeline opportunities to support monthly bookings targets and drive funnel conversion.
- _Data-Driven_: Embrace a metrics-driven approach to tracking, assessing and interpreting pipeline results.
- _Goal-Driven Sales_: Set and meet team and individual revenue metric targets.
- **Product Marketing - collaborate on product roadmap development**
- _Competitor Research_: Maintain ongoing competitive research, market analysis, and customer research and use these insights to drive revenue generation plans.
- _CRM Management_: Mine CRM data to find new desired product features, themes, etc., to determine market trends and customer sentiment shifts.
- **Sales Mentoring & Training - build out a world-class sales team**
- _Sales Playbook_: Design, own, and build out a scalable sales playbook for the team to execute on.
- _Sales Training_: Impart, grow, and disseminate your sales acumen to a growing sales team.
- _Sales Coach_: Assist in progressing and closing deals.
- _Sales Management_: Review team deals, ensuring playbook processes are followed and quotas are being met.
- **Sales Reporting - good data equals better results**
- _Corporate Reports_: Build and communicate KPIs and metrics to the leadership team.
- _Alignment to Goals_: Monitor sales progress to ensure that corporate goals are being met.
- **Administrative**
- _Budget Management_: Track all sales-related invoices against quarterly budgets.
- _Sales Documentation_: Review sales quotes and contracts to ensure they meet legal and corporate guidelines.
- _Sales Processes_: Update the sales knowledge base and QMS SOPs

**Attractions**:

- An opportunity to be a significant contributor in a rapidly evolving business by making impactful decisions in a nimble and ever-changing environment.
- Opportunity to join an innovative and energetic team of professionals who are passionate about green energy and sustainability
- G2V observes all holidays and “optional” holidays (i.e., Family Day, August Long Weekend, National Day for Truth and Reconciliation).
- Flexible working hours when possible, including time off for medical and dental appointments
- Planned social and wellness team-building events

**Skills and Experience**:

- 5+ years of experience in B2B technology sales and a proven track record of building high-performing, metric-based, scaleable sales processes.
- The ability to work independently, prioritize, and create organized systems.
- Exceptional written and verbal communication skills, with careful attention to detail.
- Sales experience in scientific instruments, R&D, electronics, lighting, or horticulture industries.
- Proven record of sales growth and scaling sales teams.
- Strong knowledge of business and sales growth techniques.

**Assets**:

- Formal education in business or another relevant field is an asset.
- Working knowledge



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