Growth Marketing Leader

2 days ago


Old Toronto, Canada PetalMD Full time

PetalMD, a leading Canadian health tech company, is tackling one of healthcare's pressing challenges: rising patient demand amidst a critical workforce shortage. Our platform provides real-time visibility into centralized, integrated, relevant, and actionable data from multiple IT systems while streamlining processes, improving patient access and workforce management, and optimizing flows and continuity of care.

We are committed to creating an outstanding workplace, earning us notable recognition as a Great Place to Work in the technology and healthcare sectors. Join us in our mission to improve healthcare outcomes.

Your Daily Responsibilities
  1. You will lead the strategy and oversee the execution of Account-Based Marketing (ABM) campaigns for B2B and B2C segments, driving engagement and conversions.
  2. Develop innovative digital marketing campaigns that resonate with B2B and B2C audiences, leveraging your expertise in SEO, SEM, email marketing, social media, and content marketing.
  3. Broaden your scope by building an enterprise nurturing campaign across all personas, segments, and collaborating with key stakeholders to align messaging across all marketing initiatives.
  4. Monitor campaign performance, analyze key metrics, and make data-driven adjustments to optimize results.
  5. Work closely with cross-functional teams to ensure seamless execution of marketing campaigns, fostering strong relationships with external vendors and agencies.
About You
  1. A bachelor's degree in marketing, business administration, or a related field is required.
  2. With 7+ years of experience in lead generation and growth marketing, you will be equipped to develop and execute successful marketing campaigns.
  3. Proven analytical skills and data-driven decision-making abilities will serve you well in this role.
  4. Candidates with experience using Salesforce Account Engagement & Pardot are preferred.
  5. Fluency in English and French is essential, as you will interact with clients who speak both languages.
Salary Information

The estimated salary for this position is $120,000 - $150,000 per year, depending on experience. We also offer flexible work hours, remote working opportunities, and a signing bonus of $1,000 for your remote work set-up.

Benefits
  1. A signing bonus of $1,000 for your remote work set-up;
  2. Flexible work hours and more.


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