Growth Marketing Leader for North America

1 week ago


Old Toronto, Canada HelloFresh Full time
About the Role

We are seeking a seasoned Growth Marketing Leader to spearhead our reactivation marketing efforts in North America. This is an exciting opportunity to drive strategic decisions and initiatives across all our brands.

Key Responsibilities
  • Develop and execute end-to-end strategies for reactivation marketing campaigns to achieve brand level targets and channel performance goals.
  • Manage marketing campaigns and budgets, deliver forecast and performance reporting, and further optimize campaign performance.
  • Review and report on key business metrics, analyze data, campaign results, performance, and trends, and identify opportunity areas and drive actionable insights.
  • Analyze the effectiveness of all marketing campaigns across both online/offline channels.
  • Partner with the creative team to ideate new creative ideas to improve channel performance.
Requirements
  • At least 7 years of experience in growth marketing, preferably at a high-growth organization or digital marketing/growth agency.
  • Strong quantitative & analytical skills. Ability to use data to make decisions and optimize campaign performance.
  • BA/BS in Marketing, Business, Management or related fields with strong academic record, MBA Preferred.
What We Offer
  • Estimated salary: $120,000 - $150,000 per year.
  • Box Discount - Amazing discounts on HelloFresh meal kits.
  • Health & Wellness - Health & Dental benefits from day 1.
  • Vacation & PTO - Generous vacation and PTO to help you create a good work-life balance.
  • Growth & Development - Support your career progression through development opportunities.
About Us

HelloFresh is a food company that uses many ingredients that may be considered common allergens. As a Growth Marketing Leader, you will be exposed to such allergens in this role. If you have any concerns, please disclose this during the hiring process.



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