Director of Performance Marketing

5 days ago


Québec, Quebec, Canada Directive Consulting Full time

Directive Consulting is a global leader in SaaS marketing, leveraging Customer Generation – a methodology developed in-house that focuses on SQLs and customers over traditional metrics like MQLs.

Job Overview

We offer multiple services to our clients, but paid media is the cornerstone of comprehensive digital marketing strategies that drive client success. As Director of Performance Marketing, you'll lead the charge in department growth, client performance and retention, product innovation, team development, and accountability, while elevating Directive into the upper echelon of performance marketing agencies.

Key Responsibilities
  • Oversee the execution, optimization, and reporting of performance marketing campaigns to maximize ROI.
  • Implement a data-driven approach to campaign analysis, incorporating advanced targeting, creative strategies, and optimization techniques.
  • Lead, mentor, and develop a high-performance team of marketers, fostering a collaborative culture.
  • Provide ongoing training and development to enhance the team's expertise in performance marketing.
Requirements
  • 5+ years of experience in performance marketing, with at least 3 years in a leadership role within a performance marketing agency.
  • Proven track record in developing and managing high-performance campaigns across B2B tech/SaaS spaces.
  • Deep knowledge of the programmatic ecosystem, including DSPs, ad exchanges, data providers, and measurement platforms.
  • Strong analytical skills, proficient in Excel, Google Analytics, and other campaign analysis tools.
Benefits
  • Competitive salary: $120,000 - $180,000 per year, depending on experience.
  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
  • Generous time-off policy, including unlimited PTO (two-week minimum), paid company holidays, birthday off, and end-of-year recharge.
Work Environment

We're a remote-first company, allowing you to work from anywhere in the US. You'll have the option to collaborate with colleagues through virtual meetings (Zoom) and Slack. In this role, you'll require a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary.



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