Digital Marketing Strategist
7 days ago
Explore an exciting career opportunity as a Digital Marketing Strategist at Motorola Solutions, specializing in performance channel expertise.
About the RoleWe are seeking an experienced Digital Marketing Strategist to join our team, focusing on performance marketing activities across Paid Media channels for the US and Canada in English. As a key member of our marketing team, you will collaborate with broader teams to develop comprehensive multi-channel strategies across Paid Search, Display, Remarketing, and Meta platforms.
Your primary responsibilities will include working closely with the North America Performance Marketing Manager and sales team to optimize audience targeting strategies, planning and executing tests across ad creative and landing pages to maximize conversion rates, and collaborating with the SEO team to execute onsite SEO initiatives such as metadata optimization and keyword research.
You will also be responsible for monitoring and optimizing paid media budgets across various performance channels, working with the team to track and build automated reports for key performance indicators of media buying activity, and providing thorough analyses to managers based on compiled data and reports.
In this role, you will have the opportunity to identify trends and insights, optimize spend and performance, and propose innovative paid media initiatives aimed at efficiently increasing new user acquisition. Additionally, you will work with marketing teams to ensure consistent messaging across all channels and develop close relationships between inside sales and regional sales managers to optimize campaigns and find trends and campaign opportunities.
Required Skills and Qualifications- 2+ years of experience in Google Ads
- 1+ year of experience in marketing analytics tools and SEO optimization strategies
- 1+ year of experience in marketing automation and project management platforms
- Fluency in both English and French or both English and German
This salary estimate is based on national averages and may vary depending on location, experience, and other factors.
About Motorola SolutionsMotorola Solutions is a leading provider of mission-critical communication solutions and services for enterprise and government customers. Our company values diversity, equity, and inclusion, and we strive to create a workplace culture that reflects these principles. We offer competitive salaries, benefits, and opportunities for professional growth and development.
If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity. We look forward to reviewing your application and discussing how you can contribute to our team's success.
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