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Senior Director of Performance Marketing

2 months ago

Québec, Quebec, Canada undisclosed Full time

At Directive Consulting, we're looking for a seasoned leader to spearhead our Programmatic division. As Senior Director of Performance Marketing, you'll be responsible for driving department growth, client performance & retention, product innovation, team member development, and accountability. Your expertise in programmatic advertising will elevate Directive into the upper echelon of performance marketing agencies.

Key Responsibilities
  • Oversee the execution, optimization, and reporting of programmatic campaigns to ensure maximum performance and ROI.
  • Implement a data-driven approach to campaign analysis, leveraging advanced targeting, creative strategies, and optimization techniques.
  • Lead, mentor, and develop a team of programmatic strategists, fostering a collaborative and high-performance culture.
  • Provide ongoing training and development to enhance the team's expertise in programmatic buying and optimization.
  • Oversee department budget, including staffing and resource requirements like capacity planning and maintaining healthy margins.

Requirements:

  • 5+ years of experience in programmatic advertising, with a minimum of 3 years in a leadership role within a performance marketing agency.
  • Proven track record in developing and managing high-performance programmatic campaigns across the B2B tech/SaaS space.
  • Deep knowledge of the programmatic ecosystem, including DSPs, ad exchanges, data providers, and measurement platforms.
  • Strong analytical skills, proficient in Excel/Sheets, Google Analytics, and other campaign analysis tools.