Director of SEO and Marketing Strategy

2 weeks ago


Québec, Quebec, Canada Directive Consulting Full time

Job Title: Director of SEO and Marketing Strategy

Description:

At Directive Consulting, we're a performance marketing agency that specializes in working with SaaS and tech companies. Our unique marketing methodology, Customer Generation, prioritizes generating SQLs and customers over traditional metrics like MQLs. We have a comprehensive range of services, including Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy, designed to help our clients hit their SQL targets consistently.

Role and Responsibilities:

  • Goal Setting: As a Director of SEO and Marketing Strategy, you will be directly responsible for setting the goals for every client engagement in your pod.
  • Best Practices: You will ensure that every client follows best practices across all channels and mediums, including LTV:CAC modeling, Customer Generation, Share of SERP, and Functional Content.
  • Breakdown Barriers: You will understand the moments of approval and support your strategist in earning a yes, ensuring roadblocks are addressed and an action plan is established for the success of the strategy.
  • Accountability: We need leaders, not managers. You will build structure, create a cadence, support proactively, and empower your team with clear and concise communication and expectation setting.

Requirements:

  • Proven track record of success in implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building.
  • Analytical insight to analyze website traffic and SEO metrics using tools like Google Analytics.
  • Strong communication skills, comfortable client-facing and owning relationships with key stakeholders.
  • Familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog.
  • Proven organizational, project, and time management skills.
  • Genuine enthusiasm for digital marketing, SEO, and content.
  • Agency experience and B2B tech and/or SaaS experience.

What We Offer:

  • We have a set living wage at Directive.
  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
  • Benefits to Support the Whole Person, including mental health support, physical well-being, and financial support.

Work Environment:

As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. We primarily collaborate with our colleagues through virtual meetings and Slack.

We are committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.




  • Québec, Quebec, Canada Directive Consulting Full time

    OverviewDirective Consulting is a performance marketing agency that specializes in working with SaaS and tech companies. We've developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics like MQLs. Our comprehensive range of services includes Paid Media, SEO, Performance...


  • Québec, Quebec, Canada Directive Consulting Full time

    At Directive Consulting, we're a performance marketing agency that specializes in working with SaaS and tech companies. Our unique marketing methodology, Customer Generation, prioritizes generating SQLs and customers over traditional metrics. We offer a comprehensive range of services, including Paid Media, SEO, Performance Creative and Design, Video,...


  • Québec, Quebec, Canada Manulife Full time

    The Director of Retail Accounts – Québec Market is responsible for the execution and support of the retail accounts strategy. This role will oversee the management and coordination of the marketing allowance program, and be a key resource for RVPs on retail account issues.Key ResponsibilitiesManage and oversee components of our retail account...


  • Québec, Quebec, Canada iA Groupe financier iA Financial Group Full time

    About the Role:We are seeking a highly skilled Director of Business Strategy to join our team at iA Financial Group. As a key member of our Asset Allocation team, you will be responsible for leading our macro strategy and providing world-class asset allocation expertise to directly improve investment performance, enhance clients' experience, and accelerate...


  • Québec, Quebec, Canada Motorola Solutions Full time

    Job DescriptionMotivated professionals with expertise in Google Ads and marketing analytics tools are sought after by Motorola Solutions for the position of Digital Performance Marketing Strategist. As part of our team, you will be responsible for developing comprehensive multi-channel strategies across Paid Search, Display, Remarketing, and...


  • Québec, Quebec, Canada Directive Consulting Full time

    Marketing Operations DirectorAt Directive Consulting, we're committed to delivering exceptional services to our clients in the Marketing Operations line of business. We're seeking a seasoned Marketing Operations Director to lead our team and drive business growth.Key Responsibilities:Manage high-performing Marketing Operations teamsCollaborate with the...


  • Québec, Quebec, Canada Motorola Solutions Full time

    Explore an exciting career opportunity as a Digital Marketing Strategist at Motorola Solutions, specializing in performance channel expertise.About the RoleWe are seeking an experienced Digital Marketing Strategist to join our team, focusing on performance marketing activities across Paid Media channels for the US and Canada in English. As a key member of...


  • Québec, Quebec, Canada beBee Professionals Full time

    beBee Professionals is seeking a talented Marketing Communications Specialist to join our team in Quebec City. The ideal candidate will have a strong background in marketing communications and be able to develop and implement effective content strategies. Key responsibilities include:Developing and implementing content marketing strategies to drive business...


  • Québec, Quebec, Canada Manulife Insurance Malaysia Full time

    Job Title: Director of Retail Accounts - Quebec MarketJob Summary:We are seeking a highly skilled Director of Retail Accounts to lead our retail accounts strategy in the Quebec market. The successful candidate will be responsible for growing insurance and wealth solutions sales through strategic directives and ensuring efficient and effective support...


  • Québec, Quebec, Canada Previan Full time

    Pavemetrics specializes in 3D vision systems for the automated inspection of transportation infrastructure. Our systems are used in over 35 countries worldwide to inspect roads, runways, railways, and tunnels. Our mission is to provide the best sensors and 3D processing software, backed by superior after-sale service, tailored to meet our clients' unique...


  • Québec, Quebec, Canada Directive Consulting Full time

    Directive Consulting is a global leader in SaaS marketing, leveraging Customer Generation – a methodology developed in-house that focuses on SQLs and customers over traditional metrics like MQLs.Job OverviewWe offer multiple services to our clients, but paid media is the cornerstone of comprehensive digital marketing strategies that drive client success....


  • Québec, Quebec, Canada Manulife Insurance Malaysia Full time

    Director Retail Accounts - Quebec MarketObjective:This role is responsible for the support and execution of the retail accounts strategy in the Quebec region. The Director will focus on growing insurance and wealth solutions sales through strategic directives to maximize opportunities and ensure efficient support models.Key Responsibilities:Develop and...


  • Québec, Quebec, Canada ROME GROUP Full time

    The Rome Group seeks a seasoned Head of Marketing and Brand Strategy to lead the strategic vision and execution of its communications and marketing strategy. The successful candidate will develop, implement, and evaluate an annual communications plan in collaboration with the leadership team. They will propose and implement communication and marketing...


  • Québec, Quebec, Canada undisclosed Full time

    At Directive Consulting, we're looking for a seasoned leader to spearhead our Programmatic division. As Senior Director of Performance Marketing, you'll be responsible for driving department growth, client performance & retention, product innovation, team member development, and accountability. Your expertise in programmatic advertising will elevate...


  • Québec, Quebec, Canada Directive Consulting Full time

    As a Strategic Account Director, you will have the opportunity to lead our social media marketing efforts and drive business growth for our clients. With a strong background in performance/digital marketing, you will be responsible for developing and executing innovative social media campaigns that deliver results.About Directive ConsultingAt Directive...


  • Québec, Quebec, Canada Proforce Personnel Full time

    Job Title: Digital Marketing Strategist for E-commerce GrowthAbout the Role:We are seeking a highly skilled Digital Marketing Strategist to lead our e-commerce marketing efforts and drive growth for our luxury lifestyle menswear brand. As a key member of our team, you will be responsible for developing and executing paid media strategies that drive traffic,...


  • Québec, Quebec, Canada Manulife Insurance Malaysia Full time

    Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. We're on a mission to find new ways to support customers and colleagues in living longer and healthier lives.Better is what drives us, it's what inspires us to accelerate a sustainable and economically inclusive...


  • Québec, Quebec, Canada Manulife Full time

    Job Summary:The Director of Retail Accounts – Quebec Market is a key leadership role responsible for the support and execution of the retail accounts strategy in the Quebec region. This position requires a deep understanding of individual insurance products and sales strategies, as well as excellent communication and public speaking skills.Key...


  • Québec, Quebec, Canada Directive Consulting Full time

    Marketing Operations Director Job DescriptionAt Directive Consulting, we're seeking a highly skilled Marketing Operations Director to join our team. As a key member of our Marketing Operations line of business, you'll be responsible for delivering outstanding services to our clients.Key Responsibilities:Owning projects at the business outcome level and...


  • Québec, Quebec, Canada Directive Consulting Full time

    Job SummaryWe are seeking a highly skilled and experienced Marketing Operations Director to join our team at Directive Consulting. In this role, you will be responsible for leading our Marketing Operations line of business and delivering outstanding services to our clients.About the RoleThe ideal candidate will have 3+ years of experience managing...