Director of SEO and Marketing Strategy
2 weeks ago
Job Title: Director of SEO and Marketing Strategy
Description:
At Directive Consulting, we're a performance marketing agency that specializes in working with SaaS and tech companies. Our unique marketing methodology, Customer Generation, prioritizes generating SQLs and customers over traditional metrics like MQLs. We have a comprehensive range of services, including Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy, designed to help our clients hit their SQL targets consistently.
Role and Responsibilities:
- Goal Setting: As a Director of SEO and Marketing Strategy, you will be directly responsible for setting the goals for every client engagement in your pod.
- Best Practices: You will ensure that every client follows best practices across all channels and mediums, including LTV:CAC modeling, Customer Generation, Share of SERP, and Functional Content.
- Breakdown Barriers: You will understand the moments of approval and support your strategist in earning a yes, ensuring roadblocks are addressed and an action plan is established for the success of the strategy.
- Accountability: We need leaders, not managers. You will build structure, create a cadence, support proactively, and empower your team with clear and concise communication and expectation setting.
Requirements:
- Proven track record of success in implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building.
- Analytical insight to analyze website traffic and SEO metrics using tools like Google Analytics.
- Strong communication skills, comfortable client-facing and owning relationships with key stakeholders.
- Familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog.
- Proven organizational, project, and time management skills.
- Genuine enthusiasm for digital marketing, SEO, and content.
- Agency experience and B2B tech and/or SaaS experience.
What We Offer:
- We have a set living wage at Directive.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
- Benefits to Support the Whole Person, including mental health support, physical well-being, and financial support.
Work Environment:
As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. We primarily collaborate with our colleagues through virtual meetings and Slack.
We are committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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