Digital Performance Marketing Strategist

5 days ago


Québec, Quebec, Canada Motorola Solutions Full time
Job Description

Motivated professionals with expertise in Google Ads and marketing analytics tools are sought after by Motorola Solutions for the position of Digital Performance Marketing Strategist. As part of our team, you will be responsible for developing comprehensive multi-channel strategies across Paid Search, Display, Remarketing, and Meta.

Responsibilities:
  • Performance Marketing: Collaborate with broader marketing teams to create and execute performance marketing plans that drive results across Paid Media channels for the US & Canada in French & English.
  • Cross-Functional Teamwork: Work closely with the North America Performance Marketing Manager and sales team to optimize audience targeting strategies.
  • Creative Optimization: Plan, execute, and measure tests across ad creative and landing pages to maximize conversion rates.
  • SEO Collaboration: Collaborate with the SEO team to execute onsite SEO initiatives such as metadata optimization and keyword research.
  • Budget Management: Monitor and optimize the paid media budget across various performance channels.
  • Data Analysis: Work with the team to track and build automated reports for key performance indicators of media buying activity.
  • Trend Identification: Identify trends and insights and optimize spend and performance based on the findings.
  • Innovative Initiatives: Propose innovative paid media initiatives aimed at efficiently increasing new user acquisition.
  • Messaging Alignment: Ensure messaging consistency across all channels.
  • Relationship Development: Develop close relationships between inside sales and regional sales manager to optimize campaigns and find trends and campaign opportunities.
  • Campaign Management: Manage and optimize campaigns on Google Search, Display, PMax, YouTube, and Google Gen, including retargeting efforts.
  • Data Tools Utilization: Utilize Google Analytics and Google Tag Manager for data analysis and performance monitoring, with a preference for GA4 expertise.
  • User Behavior Analysis: Analyze user behavior through heatmap tools such as Hotjar or Mouseflow.
  • Reporting Generation: Generate and maintain performance reports using Looker Studio.
  • Project Collaboration: Collaborate on various projects through Jira and other project management tools.
  • Customer Engagement: Develop landing pages, workflows, forms, and email campaigns using HubSpot or similar CRMs.
  • Basic SEO Tasks: Conduct basic SEO tasks and onsite analyses with tools like Google Search Console, Ahrefs, Screaming Frog, or SEMRush.
  • Teamwork and Adaptability: Work independently as a self-starter while effectively collaborating with team members.


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