Digital Performance Marketing Strategist
5 days ago
Motivated professionals with expertise in Google Ads and marketing analytics tools are sought after by Motorola Solutions for the position of Digital Performance Marketing Strategist. As part of our team, you will be responsible for developing comprehensive multi-channel strategies across Paid Search, Display, Remarketing, and Meta.
Responsibilities:- Performance Marketing: Collaborate with broader marketing teams to create and execute performance marketing plans that drive results across Paid Media channels for the US & Canada in French & English.
- Cross-Functional Teamwork: Work closely with the North America Performance Marketing Manager and sales team to optimize audience targeting strategies.
- Creative Optimization: Plan, execute, and measure tests across ad creative and landing pages to maximize conversion rates.
- SEO Collaboration: Collaborate with the SEO team to execute onsite SEO initiatives such as metadata optimization and keyword research.
- Budget Management: Monitor and optimize the paid media budget across various performance channels.
- Data Analysis: Work with the team to track and build automated reports for key performance indicators of media buying activity.
- Trend Identification: Identify trends and insights and optimize spend and performance based on the findings.
- Innovative Initiatives: Propose innovative paid media initiatives aimed at efficiently increasing new user acquisition.
- Messaging Alignment: Ensure messaging consistency across all channels.
- Relationship Development: Develop close relationships between inside sales and regional sales manager to optimize campaigns and find trends and campaign opportunities.
- Campaign Management: Manage and optimize campaigns on Google Search, Display, PMax, YouTube, and Google Gen, including retargeting efforts.
- Data Tools Utilization: Utilize Google Analytics and Google Tag Manager for data analysis and performance monitoring, with a preference for GA4 expertise.
- User Behavior Analysis: Analyze user behavior through heatmap tools such as Hotjar or Mouseflow.
- Reporting Generation: Generate and maintain performance reports using Looker Studio.
- Project Collaboration: Collaborate on various projects through Jira and other project management tools.
- Customer Engagement: Develop landing pages, workflows, forms, and email campaigns using HubSpot or similar CRMs.
- Basic SEO Tasks: Conduct basic SEO tasks and onsite analyses with tools like Google Search Console, Ahrefs, Screaming Frog, or SEMRush.
- Teamwork and Adaptability: Work independently as a self-starter while effectively collaborating with team members.
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Digital Marketing Strategist
5 days ago
Québec, Quebec, Canada Directive Consulting Full timeJob OverviewWe are seeking an experienced Digital Marketing Strategist to join our team at Directive Consulting. As a key member of our performance marketing agency, you will be responsible for developing and executing comprehensive digital marketing strategies that drive results for our clients.SalaryThe estimated salary for this position is $120,000 -...
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Digital Marketing Strategist
7 days ago
Québec, Quebec, Canada Motorola Solutions Full timeExplore an exciting career opportunity as a Digital Marketing Strategist at Motorola Solutions, specializing in performance channel expertise.About the RoleWe are seeking an experienced Digital Marketing Strategist to join our team, focusing on performance marketing activities across Paid Media channels for the US and Canada in English. As a key member of...
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Québec, Quebec, Canada Proforce Personnel Full timeJob Title: Digital Marketing Strategist for E-commerce GrowthAbout the Role:We are seeking a highly skilled Digital Marketing Strategist to lead our e-commerce marketing efforts and drive growth for our luxury lifestyle menswear brand. As a key member of our team, you will be responsible for developing and executing paid media strategies that drive traffic,...
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Digital Experience Strategist
5 days ago
Québec, Quebec, Canada EightSix Network Full timeJob OverviewWe are seeking a skilled Digital Experience Strategist to join our team at EightSix Network. This role is responsible for driving business growth by identifying and pursuing new sales opportunities in the Service line of business.The ideal candidate will have excellent communication and persuasion skills, with the ability to quickly assimilate...
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Québec, Quebec, Canada Directive Consulting Full timeAbout Directive ConsultingDirective Consulting is a global leader in SaaS marketing, leveraging Customer Generation – a proprietary methodology focusing on SQLs and customers rather than traditional metrics. Our comprehensive digital marketing strategies empower clients to achieve their SQL targets consistently.Job Description: Director of Paid MediaWe...
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Digital Content Strategist
1 month ago
Québec, Quebec, Canada beBee Professionals Full timeWe are seeking a Digital Content Strategist to join our team at beBee Professionals in Quebec City. The ideal candidate will have a strong understanding of web technologies, SEO, and content management systems.The successful candidate will be responsible for creating, editing, and managing content for our website and other digital platforms. They will also...
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Québec, Quebec, Canada Administration portuaire de Québec Full timeAbout UsThe Administration portuaire de Québec is a dynamic and innovative organization committed to sustainable development, community involvement, and innovation.Job DescriptionWe are seeking an experienced Digital Communications Strategist to join our team. In this role, you will be responsible for developing and implementing effective digital...
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Senior Director of Performance Marketing
2 weeks ago
Québec, Quebec, Canada undisclosed Full timeAt Directive Consulting, we're looking for a seasoned leader to spearhead our Programmatic division. As Senior Director of Performance Marketing, you'll be responsible for driving department growth, client performance & retention, product innovation, team member development, and accountability. Your expertise in programmatic advertising will elevate...
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Aerospace Sales Growth Strategist
5 days ago
Québec, Quebec, Canada CS GROUP Full timeJob Title: Aerospace Sales Growth StrategistAbout CS GROUP: As a leading player in the digital services industry, CS GROUP is committed to delivering exceptional service and customer satisfaction. We are seeking a highly skilled and experienced Sales Account Manager to join our team in Montreal and contribute to establishing and growing our client base in...
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Chief Marketing Operations Strategist
7 days ago
Québec, Quebec, Canada Directive Consulting Full timeOverviewWe're a leading performance marketing consulting firm, dedicated to delivering exceptional services to our clients in the Marketing Operations space. As an Associate Director, you'll play a crucial role in helping us achieve this goal.About the RoleThis is a unique opportunity for a seasoned Marketing Operations expert to join our team and help drive...
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Strategic Account Director
1 week ago
Québec, Quebec, Canada Directive Consulting Full timeAs a Strategic Account Director, you will have the opportunity to lead our social media marketing efforts and drive business growth for our clients. With a strong background in performance/digital marketing, you will be responsible for developing and executing innovative social media campaigns that deliver results.About Directive ConsultingAt Directive...
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Senior Marketing Strategist
1 month ago
Québec, Quebec, Canada Directive Consulting Full timeAt Directive Consulting, we're a performance marketing agency that specializes in working with SaaS and tech companies. Our unique marketing methodology, Customer Generation, prioritizes generating SQLs and customers over traditional metrics. We offer a comprehensive range of services, including Paid Media, SEO, Performance Creative and Design, Video,...
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Director of Performance Marketing
5 days ago
Québec, Quebec, Canada Directive Consulting Full timeDirective Consulting is a global leader in SaaS marketing, leveraging Customer Generation – a methodology developed in-house that focuses on SQLs and customers over traditional metrics like MQLs.Job OverviewWe offer multiple services to our clients, but paid media is the cornerstone of comprehensive digital marketing strategies that drive client success....
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Québec, Quebec, Canada Directive Consulting Full timeAt Directive Consulting, we are a performance marketing agency specializing in SaaS and Tech companies. Our Customer Generation methodology focuses on SQLs and Customers, rather than traditional metrics like MQLs. We offer comprehensive digital marketing strategies to our clients, including Paid Media, SEO, Performance Creative, and Video, allowing them to...
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Digital Marketing Specialist
4 weeks ago
Québec, Quebec, Canada Paramo Technologies Full timeKey ResponsibilitiesWe are seeking a skilled Digital Marketing Analyst to join our team at Paramo Technologies. As a Digital Marketing Analyst, you will be responsible for collecting and analyzing critical data, uncovering growth opportunities, and presenting brilliant ideas to our teams and executives.Some of your main responsibilities will be:Gathering and...
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Digital Marketing Analyst
1 month ago
Québec, Quebec, Canada Paramo Technologies Full timeUnlock the Secrets of Consumer BehaviorWe're seeking a skilled Digital Marketing Analyst to join our team at Paramo Technologies. As a key member of our marketing team, you'll be responsible for collecting and analyzing critical data, uncovering growth opportunities, and presenting brilliant ideas to our teams and executives.Some of your main...
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Product Portfolio Strategist
3 weeks ago
Québec, Quebec, Canada Premier Tech Full timeAre you a marketing innovator with a passion for driving business growth? Do you have a knack for developing and executing commercial strategies that fuel customer engagement and drive revenue?At Premier Tech, we're pushing the boundaries of innovation to enhance client manufacturing facility efficiency through automation and robotics. We're looking for a...
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Québec, Quebec, Canada Directive Consulting Full timeLead a Team of Paid Media StrategistsIn this key leadership role at Directive Consulting, you will oversee the growth and development of our Paid Media division. As Director of Paid Media, you will be responsible for leading a world-class team of 20+ strategists in executing innovative campaigns for mid-level and enterprise SaaS and Tech companies.This is a...
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Associate Director, SEO Marketing Specialist
1 month ago
Québec, Quebec, Canada Directive Consulting Full timeOverviewDirective Consulting is a performance marketing agency that specializes in working with SaaS and tech companies. We've developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics like MQLs. Our comprehensive range of services includes Paid Media, SEO, Performance...
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Québec, Quebec, Canada Randstad Full timeJob Description:We are seeking a Marketing Specialist to join our team. The ideal candidate will have strong digital presence and be able to create engaging content that drives results.Responsibilities:Develop and implement digital marketing strategiesManage and optimize online advertising campaignsCreate and curate engaging content for social mediaMeasure...