Strategic Marketing Director

2 days ago

Montreal, Quebec, Canada Made In Full time
About the Role

We are seeking a highly skilled and experienced Strategic Marketing Director to join our team at Made In. As a key member of our leadership team, you will be responsible for driving the success of our integrated marketing campaigns and leading our team of marketing professionals.

Key Responsibilities
  • Customer Relations:
    • Develop and maintain strong relationships with our clients to ensure their goals and objectives are met through the execution of our marketing campaigns;
    • Collaborate with clients and internal teams to identify opportunities for growth and develop creative solutions to achieve results;
    • Listen to client needs and identify development opportunities to drive substantive growth;
    • Manage and track deliverables associated with each campaign, including dashboards, timelines, reports, and analysis;
    • Update and manage budget tracking files and trend analysis;
    • Budget tracking and making recommendations;
    • Present campaign reports and make recommendations.
  • Management of Mandates:
    • Plan and organize mandates to achieve results;
    • Manage the budgets of the mandates and ensure their profitability;
    • Guide and supervise team members on each mandate in collaboration with the Director of Brand and Consulting Services;
    • Guide the selection of influencers to ensure they meet the objectives;
    • Guide the team in negotiating contracts with content creators and/or Made in talent;
    • Ensure that WBS's for all projects are produced and delivered on time;
    • Oversee the quality assurance of projects;
    • Participate in the development of the brand and consulting services department;
    • Present monthly reports on Brands and Consulting projects to department management and make recommendations;
    • Train teams when necessary;
    • Use the technology platforms and tools associated with each campaign;
    • Respect internal management practices.
    Requirements
    • Education:
      • Master's degree in business administration, marketing-communications (or any other similar degree);
    • Experience:
      • Minimum 6 years of experience in digital management and advertising, agency experience an asset;
    • Skills:
      • Strong management skills including analysis, alignment, resource planning, team management, milestone and goal management and accountability for overall success of engagements;
      • Excellent understanding of digital marketing objectives;
      • Ability to collaborate effectively and demonstrated talent for negotiation;
      • Flawless oral and written communication in both French and English to work with both French and English speaking clients;
      • Ability to work under tight deadlines and adapt to last minute requests;
      • Sense of initiative to go above and beyond the call of duty and sense of autonomy expected;
      • Ability to find ways to assist and support colleagues in the collective achievement of set objectives;
      • Sense of responsibility: being accountable for the results of those under his/her supervision;
      • Ability to create conditions that encourage people to channel their energies towards the achievement of the agreed work plan and organizational goals;
      • Being results oriented: focusing on expected results, setting high goals and making the effort to achieve or exceed them.
      About Made In
      • We are a creative and agile company at the forefront of new developments in digital marketing;
      • We are part of an international, talented and highly motivated team led by entrepreneurs with integrity;
      • We offer a dynamic and challenging work environment with opportunities for growth and development;
      • We provide a comprehensive benefits package, including 20 days of vacation per year, flexible summer hours, and more.

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