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Product Marketing Director

2 months ago

Old Toronto, Ontario, Canada Achievers Full time

About Achievers

The Achievers Employee Experience Platform empowers employees to recognize each other in real-time and aligns them to the company's values and goals. With almost 4 million global users, the platform enables employees in over 170 countries. Visit our website to learn more and check out our platform in action.

Our Commitment to You

Achievers values the unique perspective and individuality that each person brings to our team. We are committed to creating an inclusive, diverse, and equitable workplace where you belong and your contributions are celebrated. You'll have the opportunity to collaborate with a diverse group of colleagues who appreciate your strengths and are excited to learn from your experiences.

As the Product Marketing Director/Senior Product Marketing Director at Achievers, you will be responsible for crafting and executing comprehensive product marketing strategies, including pricing, to drive the success of our employee recognition software. This role requires a strategic thinker with a deep understanding of the product, market, strong leadership skills, and a passion for creating impactful marketing programs, including pricing models that align with business objectives.

Key Responsibilities:
  • Product Positioning and Messaging: Develop and refine product positioning and messaging that clearly communicates the unique value propositions of Achievers' employee recognition solutions.
  • Ensure Consistency: Ensure consistency in messaging across all marketing channels and customer touchpoints.
  • Support Product Development: Work with product management to support the development of roadmaps meeting customer needs.
Go-to-Market Strategy:
  • Develop and Execute: Lead the development and execution of go-to-market strategies for new product launches and feature releases.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure successful product launches and market penetration.
  • Annual Marketing Plans: Develop annual marketing plans and calendars.
Pricing Strategy:
  • Develop and Implement: Develop and implement pricing strategies that maximize revenue and profitability while remaining competitive in the market.
  • Market Research: Conduct market research to inform pricing decisions and adjust strategies based on market dynamics.
Market Intelligence:
  • Conduct Research: Conduct ongoing market research to stay informed about industry trends, competitive landscape, and customer needs.
  • Translate Insights: Translate market insights into actionable strategies, including pricing adjustments and value-based propositions.
Content Development:
  • Oversee Content Creation: Oversee the creation of high-quality and compelling marketing collateral, including product datasheets, case studies, and presentations.
  • Collaborate with Content Teams: Collaborate with content marketing teams to ensure product-related content aligns with overall marketing goals.
Demand Generation:
  • Develop and Execute Campaigns: Work closely with demand generation teams to develop and execute effective marketing campaigns that generate leads and drive pipeline growth.
  • Optimize Campaigns: Analyze campaign performance and optimize strategies to maximize impact.
Sales Enablement:
  • Provide Enablement: Provide enablement and sales teams with the necessary tools, training, and resources to effectively sell Achievers' products, including pricing guidelines.
  • Develop Sales Collateral: Develop sales collateral, presentations, and training programs to support the sales process.
Cross-Functional Collaboration:
  • Collaborate with Teams: Collaborate with product management, sales, marketing, and customer success teams to ensure alignment across all functions.
  • Foster Relationships: Foster strong relationships with key stakeholders to drive successful product launches and ongoing marketing initiatives.
Qualifications:
  • Experience: 10+ years of experience in product marketing, with a focus on B2B SaaS solutions.
  • Proven Track Record: Proven track record of developing and executing successful product marketing and pricing strategies.
  • Leadership Skills: Strong leadership and team management skills.
  • Communication Skills: Excellent communication and presentation skills.
  • Industry Experience: Experience in the HR or employee engagement industry is a plus.
  • Education: Bachelor's degree in marketing, business, or a related field; MBA is a plus.

Why You'll Love Working at Achievers

We are passionate about disruptive technology that's rooted in science, research, and data.

We understand the value of employee success in the workplace and have been recognized in numerous publications for our contributions to HR, technical excellence, and outstanding workplace culture.

We foster an environment of connection, security, and community. You'll feel at home, without reservation.

We believe in moving quickly, failing fast, and adapting to change.

We enjoy coming to work every day because we believe in our product and love our culture.

We're committed to achieving excellence in everything we do.

Benefits and Perks for Permanent Full-Time Employees:

  • Competitive Pay: Competitive pay and benefits package.
  • Parental Leave Top-Up: Parental leave top-up.
  • Health Benefits and Life Insurance: Health benefits and life insurance coverage upon your first day.
  • RRSP Matching: RRSP matching.
  • Flexible Vacation: Flexible vacation policy.
  • Employee and Family Assistance Program: Employee and family assistance program.
  • LinkedIn Learning Library: Full access to the LinkedIn Learning Library.
  • Internal Mentorship Program: Internal mentorship program.
  • Employee-Led Employee Resource Groups: Employee-led employee resource groups.
  • Beautiful Office Space: Beautiful office space located in Liberty Village, Toronto.
  • Points-Based Employee Recognition Program: Participation in our points-based employee recognition program.
  • Professional Development Opportunities: Opportunities for professional development and career growth.