Product Marketing Director

4 weeks ago


Toronto, Ontario, Canada AgencyAnalytics Full time
{"title": "Director of Product Marketing", "description": "Transforming the Way Marketing Agencies Are Supported

At AgencyAnalytics, we're revolutionizing the way digital marketing agencies operate. We're looking for a seasoned Director of Product Marketing to join our team and help drive our go-to-market strategy and monetization efforts.

This is a unique opportunity to refine our practice of product marketing, partner with cross-functional leaders, and make strategic decisions that impact our business.

Key Responsibilities:
  • Lead and manage the Product Marketing team, building a high-performing team through coaching, career development, and effective hiring
  • Establish and own our go-to-market process to understand our market, make more effective strategic decisions, and drive successful launches
  • Lead and validate our pricing, packaging, and positioning efforts
  • Partner with cross-functional leaders and stakeholders on our vision, product strategy, and key initiatives to drive more competitive market positioning and differentiated value
  • Create compelling, differentiated messaging and positioning with a clear understanding of the buyer personas
  • Collaborate cross-functionally to ensure a seamless customer journey across product, sales, customer success, support, and marketing
  • Develop sales enablement and training materials including product demonstrations, messaging, and competitive intelligence
  • Drive discovery and adoption of product capabilities through data-informed campaigns

We're looking for a strategic thinker with a proven track record in developing and executing go-to-market strategies for SaaS products. If you have 8+ years of Product Marketing experience, with at least 2 years in a role managing Product Marketing Managers, we'd love to hear from you.

", "lang_code": "en"}

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