Product Marketing Director
2 weeks ago
As a key member of our team, you will play a critical role in driving the success of our product marketing efforts. Your primary responsibility will be to develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with the needs of our small business customers and company goals.
Key Responsibilities:
- Develop and execute go-to-market strategies for new product launches and feature updates.
- Define and refine product positioning and messaging that resonates with small business owners and operators.
- Collaborate on customer segmentation workstreams, refining personas of small business owners and operators and capturing different target customers.
- Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase's solutions.
- Monitor market trends, competitive landscape, and customer insights to inform product positioning.
- Monitor and analyze the performance of product marketing initiatives, using data-driven insights to optimize campaigns and strategies.
- Partner with the sales team to create compelling sales tools, presentations, and training that enable them to effectively communicate the value of Homebase's solutions.
What We Offer:
- Stock options and a competitive compensation package.
- A comprehensive benefits package, including medical, dental, and vision insurance.
- A generous PTO policy and paid parental leave.
- Opportunities for professional growth and development.
- A dynamic and inclusive work environment.
About Us:
Homebase is a leading provider of team management solutions for small businesses. Our mission is to make small business teams unstoppable. We are committed to fostering a welcoming and inclusive work environment that values diversity and promotes equal opportunities for all.
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