Product Marketing Director

2 weeks ago


Toronto, Ontario, Canada AgencyAnalytics Full time
Product Marketing Director

We're seeking a seasoned Product Marketing Director to lead our Product Marketing team at AgencyAnalytics. As a key member of our leadership team, you will be responsible for developing and executing our go-to-market strategy, driving successful product launches, and building a high-performing team.

Key responsibilities include:

  • Developing and executing go-to-market strategies for SaaS products
  • Leading and managing the Product Marketing team
  • Establishing and owning our go-to-market process
  • Partnering with cross-functional leaders and stakeholders on product strategy and key initiatives
  • Creating compelling messaging and positioning with a clear understanding of buyer personas
  • Collaborating cross-functionally to ensure a seamless customer journey

Requirements include:

  • 8+ years of Product Marketing experience, with at least 2 years in a role managing Product Marketing Managers
  • Proven track record in developing and executing go-to-market strategies for SaaS products
  • Experience with product-led growth, freemium models, or B2B products with a high volume of customers and leads
  • Extensive experience with product positioning, crafting clear messaging and value propositions
  • Experience in creating and delivering sales enablement materials and training


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