Director of Product Marketing

1 month ago

Old Toronto, Ontario, Canada Fable Full time
About Fable

Fable is a pioneering company that empowers businesses to create inclusive digital experiences for over 1 billion people with disabilities. Our mission is to bridge the accessibility gap, and we're committed to making a meaningful impact. With a strong focus on innovation and collaboration, we've established ourselves as a leader in the industry.

The Role

We're seeking a seasoned Director of Product Marketing to join our team. As a key member of our marketing department, you'll play a crucial role in shaping our go-to-market strategy and driving business growth. Your expertise will help us stay ahead of the curve in the rapidly evolving digital accessibility landscape.

Key Responsibilities
  1. Go-to-Market Excellence: Collaborate with cross-functional teams to develop and execute a comprehensive go-to-market strategy that accelerates customer acquisition and retention.
  2. Market Research and Analysis: Conduct in-depth market research to uncover new opportunities and generate buyer insights that inform strategic decisions.
  3. Compelling Messaging and Positioning: Develop and refine our brand narrative and differentiated market positioning to establish Fable as a category leader in digital accessibility.
  4. Product Launches: Oversee the development and execution of comprehensive product launch plans to introduce new innovations effectively.
  5. Customer Lifecycle Management: Partner with customer success and marketing teams to define the customer journey and develop impactful programs that support customers at each stage.
  6. Measure and Communicate Impact: Establish clear success metrics for product marketing initiatives and regularly report on progress and impact to executive leadership.
Requirements and Qualifications
  1. A minimum of 8 years of experience in B2B SaaS, with at least 5-7 years in a Product Marketing role.
  2. Experience in a small marketing team, operating as the sole Product Marketer, with the ability to lead a team in the future.
  3. Bachelor's degree in Marketing, Business, or a related field (or highly equivalent professional experience).
  4. Proven track record as a PMM leader with examples of go-to-market strategies and product marketing work delivered in previous roles.
  5. Highly collaborative team player with a knack for building cross-functional relationships and alignment across teams.
  6. Strong storytelling skills that show up in clear, compelling written and verbal communications—internally and externally.
  7. Expert listening and research skills that enable you to distill complex insights into actionable takeaways.
  8. Customer-centric mindset that ensures the voice of our customers is championed across the organization.
  9. Highly autonomous, flexible working style that thrives in a fast-paced startup environment that's always evolving.
  10. Expert prioritization skills that keep you and your team focused on highest-impact work.
What We Offer

Fable is committed to creating a workplace that values diversity, equity, and inclusion. We offer a competitive salary range of $160,000 to $190,000 CAD OTE, stock options, career progression, professional development, health/dental benefits, and more. If you're passionate about making a difference in the lives of people with disabilities, we encourage you to apply.

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