Product Marketing Director

2 weeks ago


Toronto, Ontario, Canada AgencyAnalytics Full time

We're seeking a seasoned Product Marketing Director to lead our product marketing efforts at AgencyAnalytics.

As a Product Marketing Director, you will be responsible for developing and executing go-to-market strategies for our SaaS products. This includes refining our practice of product marketing, driving our go-to-market strategy and monetization efforts, and enabling the hiring, career development, and growth of our product marketing managers.

You will be a strategic thinker with a proven track record in developing and executing go-to-market strategies for SaaS products. You will have experience with product-led growth, freemium models, or B2B products with a high volume of customers and leads. You will leverage data, market research, and customer feedback to inform strategic decisions.

Key responsibilities include:

  • Leading and managing the Product Marketing team, building a high-performing team through coaching, career development, and effective hiring
  • Establishing and owning our go-to-market process to understand our market, make more effective strategic decisions, and drive successful launches
  • Partnering with cross-functional leaders and stakeholders on our vision, product strategy, and key initiatives to drive more competitive market positioning and differentiated value
  • Creating compelling, differentiated messaging and positioning with a clear understanding of the buyer personas
  • Collaborating cross-functionally to ensure a seamless customer journey across product, sales, customer success, support, and marketing
  • Developing sales enablement and training materials including product demonstrations, messaging, and competitive intelligence
  • Driving discovery and adoption of product capabilities through data-informed campaigns

We're looking for a strategic thinker with a proven track record in product marketing. If you have 8+ years of Product Marketing experience, with at least 2 years in a role managing Product Marketing Managers, we'd love to hear from you.



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