Product Marketing Director

1 month ago

Toronto, Ontario, Canada AgencyAnalytics Inc Full time
Product Marketing Director

We're seeking a seasoned Product Marketing Director to drive our go-to-market strategy and product growth at AgencyAnalytics Inc.

As a key member of our team, you'll be responsible for developing and executing product marketing strategies that resonate with our target audience. Your expertise in product positioning, messaging, and value propositions will help us differentiate our product and drive customer adoption.

Key responsibilities include:

  • Leading the Product Marketing team to build a high-performing team through coaching, career development, and effective hiring
  • Establishing and owning our go-to-market process to understand our market, make more effective strategic decisions, and drive successful launches
  • Partnering with cross-functional leaders and stakeholders on our vision, product strategy, and key initiatives to drive more competitive market positioning and differentiated value
  • Creating compelling, differentiated messaging and positioning with a clear understanding of the buyer personas
  • Collaborating cross-functionally to ensure a seamless customer journey across product, sales, customer success, support, and marketing

Requirements:

  • 8+ years of Product Marketing experience, with at least 2 years in a role managing Product Marketing Managers
  • Proven track record in developing and executing go-to-market strategies for SaaS products resulting in successful launches with clear, measurable impact
  • Experience with product-led growth, freemium models, or B2B products with a high volume of customers and leads
  • Leveraging data, market research, and customer feedback to inform strategic decisions
  • Extensive experience with product positioning, crafting clear messaging and value propositions that resonate with the market
  • Experience in creating and delivering sales enablement materials and training
  • Empathetic and value building strong, collaborative relationships with stakeholders throughout the organization
  • Experienced at hiring, retaining, and engaging talented Product Marketing Managers and have done so successfully in a prior role
  • Familiarity with marketing agencies or the MarTech space is an asset

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