Product Marketing Strategist for Small Business Growth

23 hours ago


Old Toronto, Canada Homebase Full time
About the Role

We are seeking an experienced Product Marketing Strategist to join our team and play a critical role in understanding, building for, and communicating with our 150,000+ small business customers.

This role will involve leading our product marketing efforts, developing and executing go-to-market strategies for new product launches and feature updates, and collaborating with cross-functional teams to create compelling sales tools and presentations.

Key Responsibilities
  • Go-To-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals.
  • Product Positioning & Messaging: Define and refine product positioning and messaging that resonates with local business owners and operators. Clearly articulate the unique value propositions and differentiation of our products.
  • Audience Segmentation: Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers, including their pain points, challenges, and jobs to be done.
Requirements

To succeed in this role, you will need:

  • 7+ years of experience in product marketing, with at least 3 years in a leadership role, ideally within a B2B SaaS company.
  • Experience in the SMB market is a plus.
  • Strong analytical skills with the ability to leverage data to make informed decisions and optimize marketing efforts.
  • Excellent communication and interpersonal skills, with a proven ability to collaborate cross-functionally with product, sales, and marketing teams.
About Us

At Homebase, we take pride in fostering a welcoming space where every employee can be their full selves. We recognize that experience comes in many forms, so if you think you're close to what we're looking for (even if you don't meet 100% of the qualifications), we encourage you to apply.



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