Digital Marketing Strategist for Small Business Growth

1 day ago

Old Toronto, Canada Homebase Full time

We are seeking a skilled Digital Marketing Strategist to join our team at Homebase. As a key member of our growth marketing team, you will play a critical role in driving business growth and expansion through strategic digital marketing initiatives.

About the Role

The ideal candidate will have 3-5+ years of hands-on experience across paid search, paid social, paid app, display, and offline channels in a B2B SaaS environment. Experience crafting and running web and channel experiments to drive new customer acquisition is essential.

You will work closely with our channel leads to identify, test, and validate new channels and tactics that we can reliably add to our media mix. This includes developing and executing on our channel testing roadmap and acquisition strategy across multiple net new paid and organic channels.

Key Responsibilities
  • Developing and executing multi-channel marketing strategies to drive efficient and scalable acquisition
  • Working with cross-functional teams to drive revenue performance in core and net new channels
  • Improving scalability and efficiency within our existing Paid Media channels by identifying improvements and areas of opportunity
  • Fostering a data-driven and analytical culture across all of Marketing
Requirements
  • 3-5+ years of hands-on channel experience across paid search, paid social, paid app, display, and offline channels in a B2B SaaS environment
  • Experience crafting and running web and channel experiments (both digital and offline) to drive new customer acquisition
  • Strong analytical and problem-solving skills with the ability to help us assess and forecast opportunities, manage month-to-month budgets, and evaluate marketing efficiency
  • Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and present complex ideas in a clear and concise manner
What We Offer
  • Estimated Salary: $120,000 - $180,000 per year
  • Competitive group health benefits coverage for you and your eligible dependents
  • Group Investments, TFSA as well as an RRSP plan which offers a 4% company match
  • Employer supplemented Medical, Dental, and Vision Insurance Plans
  • Company-paid holidays and 20 days accrued PTO per year
  • Continued learning and development stipend
  • Paid parental leave after 1-year of service
  • Top-of-the-line equipment and stipend for workspace setup
  • Work from home days, Monday, Thursday, & Friday
  • Meals provided at our vibrant workspaces
  • Team offsites and monthly opportunities to engage with fellow Homie

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