Lead Product Marketing Strategist

1 week ago

Old Toronto, Canada Homebase Full time
Overview

We are revolutionizing the way small businesses manage their teams and grow their business.

Job Summary

As a Lead Product Marketing Strategist, you will play a critical role in understanding, building for, and communicating with our 150,000+ small business customers — and helping us reach the larger audience of local business owners and operators.

Responsibilities
  • Go-To-Market Strategy: Develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals.
  • Product Positioning & Messaging: Define and refine product positioning and messaging that resonates with local business owners and operators.
  • Audience Segmentation: Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers, including their pain points, challenges, and jobs to be done.
  • Customer Advocacy: Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase's solutions and needs that current payroll and shift management tools are not addressing.
  • Market Intelligence: Monitor market trends, competitive landscape, and customer insights to inform product positioning, with a focus on payroll, hourly shift management, and other team management tools.
  • Performance Analysis: Monitor and analyze the performance of product marketing initiatives, using data-driven insights to optimize campaigns and strategies for better results.
  • Sales Enablement: Partner with the sales team to create compelling sales tools, presentations, and training that enable them to effectively communicate the value of Homebase's solutions.
Requirements
  • Experience: 7+ years of experience in product marketing, with at least 3 years in a leadership role, ideally within a B2B SaaS company.
  • Strategic Thinker: Ability to think strategically and translate complex technical concepts into simple, compelling value propositions.
  • Analytical Skills: Strong analytical skills with the ability to leverage data to make informed decisions and optimize marketing efforts.
  • Collaboration: Excellent communication and interpersonal skills, with a proven ability to collaborate cross-functionally with product, sales, and marketing teams.
  • Creative Problem Solver: Innovative mindset with a passion for solving customer problems and a knack for finding creative ways to communicate product benefits.
Benefits
  • Employer-supplemented Medical, Dental, and Vision Insurance Plans
  • Company-paid holidays and 20 days accrued PTO per year
  • Work from home days, Monday, Thursday, & Friday
  • Participate in a Technical Interview
  • Background Check + Offer Stage
About Us

At Homebase, we take pride in fostering a welcoming space where every employee of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers.

Homebase is an equal opportunity employer and participant in the U.Federal E-Verify program.

  • Marketing Strategist

    1 month ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job SummaryMarketing Automation Canada is seeking a highly skilled Marketing Strategist to join our team. As a Marketing Strategist, you will be responsible for developing and implementing effective marketing strategies to promote our products and services.Key ResponsibilitiesDevelop and implement marketing strategies to promote our products and...

  • Marketing Communications Strategist

    1 week ago

    Old Toronto, Canada Acosta Sales & Marketing Full time

    As a Marketing Communications Strategist at Acosta Sales & Marketing, you will be responsible for developing and executing strategic marketing plans to maximize brand awareness and drive engagement with key stakeholder audiences.The ideal candidate will have 3-5 years of experience in communication, marketing, digital/social media marketing, and/or...

  • Senior Marketing Strategist

    1 week ago

    Old Toronto, Canada Acosta Sales & Marketing Full time

    Marketing Leadership Opportunity at Acosta Sales & MarketingAbout the RoleWe are seeking a seasoned marketing professional to lead our marketing efforts and drive business growth. As a Senior Marketing Strategist, you will develop and implement marketing strategies that position us optimally in the market and strengthen our brand.Main...

  • Senior XM Marketing Strategist

    2 weeks ago

    Old Toronto, Canada Fuse Marketing Group Inc Full time

    Job OverviewFuse Marketing Group Inc is seeking a highly experienced Senior XM Marketing Strategist to lead our client portfolio in experiential and sponsorship marketing. The ideal candidate will have a proven track record of delivering high-impact, results-oriented XM & sponsorship programs and events.About the RoleLead internal teams in building and...

  • Marketing Strategist

    4 weeks ago

    Toronto, Ontario, Canada DARVIZEH MARKETING EXPERTS INC Full time

    DARVIZEH MARKETING EXPERTS INC is seeking a skilled Marketing Strategist to join our team. As a Marketing Strategist, you will be responsible for developing and implementing effective marketing strategies to drive business growth.Key Responsibilities:Develop and implement marketing strategies to achieve business objectivesConduct market research and analysis...

  • Marketing Strategist

    4 weeks ago

    Toronto, Ontario, Canada DARVIZEH MARKETING EXPERTS INC Full time

    Job Title: Marketing StrategistJob Summary: We are seeking a highly skilled Marketing Strategist to join our team at DARVIZEH MARKETING EXPERTS INC. The ideal candidate will have a strong background in marketing and be able to develop and implement effective marketing strategies to drive business growth.Key Responsibilities:Develop and implement marketing...

  • Senior Account Strategist for Integrated Marketing

    1 week ago

    Old Toronto, Canada Fuse Marketing Group Inc Full time

    Fuse Marketing Group Inc is seeking an experienced Senior Account Strategist to lead our team in delivering high-growth integrated marketing campaigns. As a key member of our strategy team, you will develop and execute strategic plans that drive results for our clients.About the RoleThis is a full-time position based in North America with travel...

  • Senior Marketing Strategist

    1 week ago

    Toronto, Ontario, Canada DARVIZEH MARKETING EXPERTS INC Full time

    We are seeking a highly skilled Senior Marketing Strategist to join our team at Darvizeh Marketing Experts Inc. This is a permanent position, working 40 hours per week with an estimated salary of $75,000-$90,000 per year.Job DescriptionThe Senior Marketing Strategist will be responsible for developing and implementing comprehensive marketing strategies that...

  • Product Marketing Strategist

    1 month ago

    Toronto, Ontario, Canada AgencyAnalytics Inc Full time

    We're seeking a seasoned Product Marketing Strategist to lead our product marketing efforts and drive growth at AgencyAnalytics Inc.As a key member of our team, you will be responsible for developing and executing go-to-market strategies for our SaaS products, working closely with cross-functional teams to ensure seamless customer journeys.Key...

  • Digital Media Marketing Strategist

    2 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    About This RoleWe are seeking an experienced Digital Media Marketing Strategist to join our team at Marketing Automation Canada. The ideal candidate will have a solid understanding of marketing automation and a passion for digital media.

  • Chief Product Strategist

    1 week ago

    Old Toronto, Canada Cryptostart Full time

    Job DescriptionWe are seeking a Chief Product Strategist to lead our product management efforts. As the head of product management, you will oversee growth opportunities for existing and new business markets.About You16+ years of experience in product management with expertise in overseeing growth opportunities.You will leverage real data to identify...

  • Lead Product Strategist

    2 weeks ago

    Toronto, Ontario, Canada Adaptavist Full time

    About the RoleWe are seeking a seasoned Lead Product Strategist to join our team at Adaptavist. This is a fantastic opportunity to lead product strategy and drive business growth.Key ResponsibilitiesDefine and prioritize features and requirements, taking into account customer needs and Atlassian compatibilityCollaborate cross-functionally with UX, Marketing,...

  • Product Marketing Growth Strategist

    2 weeks ago

    Old Toronto, Canada Dynata Full time

     About the Role:We are seeking an experienced Product Marketing leader to join our team at Dynata. As a Product Marketing Growth Strategist, you will be responsible for driving the growth and adoption of our Ad Effectiveness Products. Key Responsibilities:Develop a comprehensive product narrative: Collaborate with cross-functional teams to build a...

  • Lead Marketing Strategist for Community Growth

    1 week ago

    Old Toronto, Canada Bloom Canada Full time

    Bloom Canada is a community of adults 50+ learning, connecting and redefining a new phase of life.We're on a mission to change the aging narrative and redefine retirement.However, many people spend longer planning a 2-week vacation than they do planning for their retirement.This often results in individuals without a plan for the mental, social, physical,...

  • Digital Product Marketing Strategist

    1 week ago

    Toronto, Ontario, Canada SysAid Technologies Full time

    About SysAid TechnologiesSysAid is a pioneering SaaS company that empowers businesses to embark on a transformative journey towards AI-driven operations and services. With zero setup required, our conversational AI efficiently manages employee requests, assists with queries, and accelerates issue resolution.We are recognized as a leading innovator in the...

  • Lead Performance Marketing Strategist

    2 weeks ago

    Old Toronto, Canada Knix Wear Inc. Full time

    Knix Wear Inc., a direct-to-consumer intimate apparel brand, is seeking an experienced Lead Performance Marketing Strategist to drive user growth and efficiency in North America and globally. The ideal candidate will lead a team of digital performance creatives, collaborate with paid media teams, and develop ad creative that converts.About the...

  • Digital Product Strategist

    1 week ago

    Toronto, Ontario, Canada CB Canada Full time

    Job Title: Digital Product StrategistCB Canada is seeking a Digital Product Strategist to join our team.As a Digital Product Strategist, you will be responsible for creating innovative ideas to enhance customer experience and journey.You will actively increase lead generation for optimal business use and develop products with the Technology team while using...

  • Senior Marketing Strategist

    1 day ago

    Old Toronto, Canada RBC Full time

    Job SummaryWe are seeking a Senior Marketing Strategist to join our team in Toronto, Canada. The successful candidate will have a strong background in B2B Financial Services Marketing or Management Consulting and will be responsible for leading engagement and collaboration efforts with business partners across Global Investment Banking, Corporate Banking,...

  • Digital Marketing Strategist

    1 week ago

    Old Toronto, Canada Stebr Inc Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Strategist to join our team at Stebr Inc. In this role, you will be responsible for developing and executing digital marketing strategies that drive business growth and revenue.Key ResponsibilitiesClose sales and achieve quarterly quotas by effectively managing and executing sales...

  • Digital Product Strategist

    1 week ago

    Toronto, Ontario, Canada Randstad Canada Full time

    Randstad Canada, a leading provider of IT staffing solutions, is seeking an experienced Digital Product Strategist to join their team.About the Role:As a Digital Product Strategist, you will be responsible for inspiring and motivating development teams to deliver innovative solutions with a sense of urgency. You will collaborate with internal stakeholders to...